1 Inventa Place
Silver Spring, MD 20910
Kids Are Our Everything.
Department
10025 Marketing & Communications
Pay Range
$151,299.20 - $252,158.40
The Director, Growth Marketing leads marketing strategy and prioritization for priority clinical services and geographic markets. Reporting to the Executive Director, Strategic Marketing & Digital Experience, the Director develops focused plans to increase patient acquisition, referral growth, market presence and preference for Children's National clinical programs.
The Director serves as the senior strategic marketing partner to clinical, operational and physician leaders for assigned portfolios. The role evaluates growth opportunities and readiness, recommends priorities and investment, and defines audiences, value propositions, conversion pathways and measures of success. The Director ensures growth initiatives align with the Children's National brand and deliver measurable results.
The Director partners closely with the Strategy Office and the Vice President, Business Development & Strategy to align growth marketing priorities and investments with Children’s National’s enterprise strategy, service line plans and geographic expansion goals. The Director participates in regular planning and performance reviews with the Strategy Office to establish shared measures of success, assess results and adjust marketing investments as enterprise priorities evolve.
What You'll Bring:
Minimum Education
Bachelor's Degree: Marketing, communications, business, healthcare administration or a related field. (Required)
Master's Degree: Marketing, business, healthcare administration or a related field. (Preferred)
Minimum Work Experience
12 years: Progressively responsible experience in growth marketing, service line marketing, consumer marketing, healthcare marketing or related fields. (Required)
7 years: Leading teams and managing complex, cross-functional portfolios and integrated growth programs. (Required)
Required Skills/Knowledge
Demonstrated expertise in clinical service line, consumer acquisition, referral and growth marketing.
Ability to translate patient-volume, referral, market-expansion and organizational priorities into actionable portfolio strategies and measurable marketing plans.
Experience partnering with clinical, operational and physician leaders to define growth opportunities, audience priorities and business objectives.
Ability to evaluate market opportunity, service capacity, appointment access, referral pathways and operational readiness when prioritizing marketing investment.
Expertise in audience strategy, value proposition development, integrated campaign planning, conversion pathways and performance optimization.
Strong understanding of brand positioning and experience applying an established enterprise brand to specific clinical programs, audiences and markets.
Ability to use consumer, referral, competitive, market and performance insights to guide prioritization and investment decisions.
Strong knowledge of marketing measurement, KPIs, attribution considerations and acquisition performance.
Experience managing a portfolio with competing business needs, stakeholders, timelines, dependencies and resource requirements.
Strong leadership, team development, consulting and executive communication skills.
Understanding of healthcare industry dynamics, patient-centered communications and relevant regulatory considerations.
Functional Accountabilities
Clinical Growth Portfolio Strategy & Prioritization
Lead growth marketing planning for assigned clinical services, geographic markets and organizational priorities.
Partner with clinical, operational and physician leaders to define acquisition, referral, market share, awareness and preference goals.
Assess and prioritize opportunities based on market potential, audience need, competitive context, service capacity, readiness, resources and expected impact.
Develop portfolio strategies, business cases and roadmaps that define…