1 Inventa Place
Silver Spring, MD 20910
Kids Are Our Everything.
Department
10025 Marketing & Communications
Pay Range
$82,222.40 - $137,051.20
The Senior Media Relations Specialist will participate and take an active role in the planning, implementation, management and evaluation of media/public relations activities for Children's National Health System in accordance with accepted national standards and administrative policies.
What You'll Bring:
Minimum Education
Bachelor's Degree (Required)
Master's Degree (Preferred)
Minimum Work Experience
5 years Related and progressive experience (Required)
Required Skills/Knowledge
Experience developing public relations, marketing, advertising and digital communications strategies.
Excellent written communication skills, including writing for web, social media, marketing and traditional media and editing for all audiences.
Strong understanding of online communications and tools.
Experience with media distribution platforms and research and evaluation tools for marketing, advertising, web and media relations.
Ability to display initiative, work autonomously, and offer solutions to problems.
Consistently able to display independent thinking and assume responsibility for projects.
Displays sound judgment and is able to make independent decisions guided by the business goals of the department and organization.
Ability to work in a fast-paced environment, to manage multiple projects simultaneously and to prioritize workload.
Excellent verbal and written communication skills, including AP Style. Knowledge of MS Office.
Functional Accountabilities
External Media Relations
Develops and implements national/regional proactive PR plans for marquee and differentiating services and events. Works with marketing and digital leadership and internal communications to execute successful multi-platform plans
Manages and prioritizes across responsibilities: assigned service lines, incoming media calls, pitches, opportunistic stories, etc.
Writes and edits media materials, ranging from press releases, talking points, media advisories, messages
Maintains existing relationships with reporters, while building relationships with new reporters, through incoming media requests and proactive pitching
Coordinates and supports media team involvement in any institutional events, establishing themselves as a reliable member on the team
Strategic Communication Development
In collaboration with the Manager and Director, develop and execute PR plans for specific assigned priority services
Meets regularly with leadership, service physicians, and clinical staff, building strong relationships within the service
Identifies potential media story opportunities and works proactively with the Manager and Director to develop and execute an integrated media strategy and messages
Monitors news coverage of relevant priority services, proactively identifying communication opportunities
Develops service line and spokespeople media analyses as necessary
Intradepartmental Collaboration
Serve as a consultant to various teams and committees in developing and executing public relations and communications strategies
Recommend and implement strategies and tactics to meet team’s goals and enhance Children’s strategic goals
Collaborates and shares service line information with the internal, web, and marketing teams
Collaborates with peers, reporting out to the Manager, on the recruitment and management of the department’s interns
PR Infrastructure and Planning
Participates in special projects such as high-profile visits and tours that require the support of the media relations team
Identify, develop and media train key physicians and other speakers to become go-to quotable sources for media.
Benefits That Support You:
Comprehensive health coverage, including medical, prescription, infertility, and transgender health services.
Generous paid time off, including vacation accrual from day one, sick leave, holidays, and a personal day.
Financial…