WHOLESALE MARKETING COORDINATOR
The Marketing Coordinator supports the Marketing department from an account/wholesale activation perspective. Reporting to the Wholesale Marketing Manager and working closely with the Director of Channel Marketing, s/he contributes to the planning, implementation and analysis of key marketing programs designed to drive account growth for the wholesale business. Working within the global brand strategy, s/he is responsible for program activation, including, but not limited to seasonal marketing programs for Premium Key (or priority) accounts, Independent Specialty accounts and our Latin America accounts. Core accountabilities include digital planning and activation, branded in-store signage representation, events, monthly budget/cost reconciliation and maintenance of all relevant activity reports and recaps. This role will be the day-to-day contact with Clarks’ external agencies, vendors and sales representatives across varies accounts.
What You'll Do:
Assists in developing and executing marketing plans for designated wholesale accounts seasonally, including monitoring of budget versus expenses, creating campaigns and advertising that are on message and consistent with the overarching brand strategy. Evaluates overall effectiveness of programs and identifies optimizations for future implementation.
Assists in the building and tracking of the Co-op budget specific to accounts- working closing with the Wholesale Marketing Manager and sales partners to create and maintain.
Responsible for identifying product imagery and video needs season over season to support the wholesale channel. Ensures all in-store and online assets are updated regularly and represent current brand marketing initiatives.
Assists in creative development and execution of all briefs associated with owned accounts, working closely with the creative team in implementation.
Manages, with the support of the Wholesale Marketing Manager third party vendors (i.e. agencies and digital vendors) who provide marketing services needed to support the wholesale account sell-through journey.
Partner with key stakeholders in marketing, sales, product, finance, ecommerce and creative to ensure successful development and execution of key account marketing programs.
Responsible for tracking and reconciliation of marketing expenses including quotes, PO generation, and budget tracker updates.
Marketing campaigns are executed effectively, on message and consistent with brand strategies. Budget is met and pre-established KPI’s/metrics indicate effectiveness of marketing plans.
Co-op tracker is continuously updated, and accurate, aligning with identified spend.
Seasonal asset distribution, ensuring process and standards are adhered to. Clarks assets are properly represented and displayed where applicable (online, in-store and B2B platform).
Creative deliverables meet brand guidelines and are delivered on time and budget, supporting and driving key initiatives across accounts.
Third-party vendor programs are meeting and/ or exceeding KPI’s and seasonal recaps are distributed to key internal and external stakeholders.
Deliver high performing, well rounded marketing campaigns, leaning on various departments’ expertise.
Marketing expenses are accurately reconciled and tracked.
What You'll Bring:
Bachelor’s degree, preferably in marketing and/or business management
Working knowledge of marketing creative process and wholesale marketing space
Knowledge of analyzing basic expenses versus budget and marketing program results to provide input and recommendations for improvements
Eventually must be able to travel approx. 5-10% of time
1-3 years applicable experience, preferably within wholesale/trade marketing
Clearly demonstrated ability to organize time and projects, delivering on-time, on-budget tasks and/or projects
Some experience working with different marketing and communication mediums
Demonstrated Microsoft suite skills (PPT/excel)
Basic budget…