Senior Product Marketing Manager - Asset Owners
Product Marketing
About the Role
As a Senior Product Marketing Manager on the Product Marketing team, you will shape how Clearwater shows up for asset owners, including pension funds, endowments, foundations, sovereign wealth funds, and other institutional allocators. You will champion customer insights, drive go-to-market strategy, and sharpen our market differentiation. This role calls for a strategic mindset, strong cross-functional collaboration, and the ability to position our solutions within the competitive landscape, including how our unified platform gives asset owners a consolidated view of their portfolios across the front, middle, and back office.
Key Responsibilities
Product Positioning & Messaging
Develop compelling positioning, messaging, and value propositions that resonate with asset owner CIOs, investment committees, and operations and finance leaders.
Ensure messaging highlights our differentiation and aligns with Clearwater’s unified platform strategy and long-term vision.
Translate platform capabilities, such as total portfolio aggregation, risk and performance analytics, and reporting across public and private holdings, into clear narratives for asset owner stakeholders.
Market Intelligence & Opportunity Analysis
Conduct in-depth research on the asset owner landscape, including allocation trends, governance and reporting demands, private markets growth, and competitive dynamics.
Turn insights into actionable strategies for positioning, enablement, and campaign planning.
Share findings with internal stakeholders to influence marketing, sales, and product strategy.
Customer-Centric Strategy
Partner with customer success, sales, and product teams to build a deep understanding of asset owner needs, pain points, and workflows, from investment oversight to board and stakeholder reporting.
Synthesize customer feedback to shape marketing strategy, inform messaging, and influence product priorities.
Go-to-Market Execution
Partner with cross-functional teams to plan and execute product launches.
Develop and implement GTM strategies and campaigns targeting asset owner segments and key buyer personas.
Collaborate with demand generation and content teams to create high-impact materials that build awareness, engagement, and conversion.
Sales Enablement & Collaboration
Equip sales teams with the tools, training, and resources to position and sell effectively to asset owners.
Create product collateral, presentations, objection-handling guides, and enablement materials tailored to asset owner conversations.
Location & Work Arrangement
This is a hybrid role based in New York City, with 4 days per week in the office. Fridays are work-from-home days. Occasional travel is expected for customer events, conferences, and team meetings.
What You Bring (Required)
Bachelor’s degree or equivalent experience
7+ years of product marketing experience, including contributing to positioning, messaging, and launch strategy
Product marketing experience in B2B SaaS, fintech, or financial technology, selling to institutional buyers such as asset owners, asset managers, or insurers
Strong understanding of institutional investment workflows, including portfolio oversight, performance, risk, and reporting
Deep expertise in market research, customer insights, and messaging development
Ability to distill complex concepts into clear, compelling narratives
Strategic, data-driven approach to problem-solving
Highly collaborative, with excellent cross-functional communication skills
Outstanding writing and presentation skills
What Sets You Apart (Preferred)
MBA or CFA
Experience marketing investment management, portfolio analytics, or reporting software
Direct experience marketing to asset owners such as pensions, endowments, foundations, or sovereign wealth funds
Familiarity with private markets and alternative asset class workflows
What We Offer
Business casual atmosphere
Team-focused culture that…