Cloaked https://www.cloaked.com is building a cyber expert at your side - one that watches, advises, and acts to keep you safe and private in the age of AI. 600k+ paying members already use Cloaked to take back control of their data, their identity, and who can reach them: masked emails, phone numbers, and payment cards, data removal from broker sites, and an AI voice agent that screens calls before they ring through.
We've protected 10M+ identities, screened 50M+ calls, and removed 1B+ records from the data brokers who profit off personal information. Backed by a $375M Series B, we're now building the agents that turn detection into action - for individuals, families, and the companies that want to protect their people.
About the Role
We’re hiring a Senior Product Marketing Manager, Product Narrative & Launches to own the product story end to end. Cloaked ships fast across more than one product line: the consumer app, Cloaked Enterprise, and new lines coming off the roadmap (agentic privacy, Cloaked Pay, and whatever ships next). You’ll own how a feature becomes a launch, how a launch becomes a story, and how that story shows up on socials, in press, in a security buying room, on the founder’s channels, and in the market.
This role is based in our New York office, in person three days a week.
What will you do?
- Own go-to-market narrative for every product and feature launch across consumer, enterprise, and new product lines: positioning, messaging, the launch plan, in-app and app-store copy, sales-facing launch material for enterprise, and the sequencing across owned, earned, and paid. Partner with product and engineering from spec, not from ship date.
- Own the messaging architecture that ties the product lines together: the same technical truth told to a consumer, a CISO, and an investor without contradiction. Translate the enterprise thesis (the human attack surface) and the consumer story into one platform narrative, and extend it to new lines before they launch.
- Own Cloaked’s recurring consumer feature-release property - the cadence, editorial format, naming, and branding.
- Produce the Build in Public and founder content program: a weekly cadence across leadership, product, and engineering on X, LinkedIn, and beyond, written in their voices.
- Make the product legible at every depth. Working demos, teardown videos, and interactive explainers (“how removal actually works,” “how Call Guard decides”) for consumers; architecture and security-posture explainers, integration walkthroughs, and technical one-pagers for enterprise buyers and their security teams; working prototypes built with AI tools.
What skills and experiences will help you?
- 3–4 years in product marketing, product management, developer relations, solutions engineering, technical content strategy, or an operator role at a software company that sells to both consumers and businesses, or has moved from one to the other; privacy, security, identity, fintech, or AI a strong plus.
- Technical, not just technically fluent: a CS or engineering background, or equivalent proven depth. You can read code and a PR diff, read an architecture doc and ask the right question, understand how data brokers, telephony, call screening, and payment tokenization actually work (or learn it in a week), and explain a security posture to a CISO’s team without a translator.
- You build working demos and prototypes yourself with AI coding tools.
- You’ve run product launches end to end and can show the awareness or adoption result.
- Exceptional writer across registers: a launch post, a founder tweet, a demo script, and a research report should all read as the same brand. Comfortable ghostwriting in someone else’s voice.
- You’ve built or materially grown an audience - your own, a founder’s, or a product’s - and understand what earns attention on X, LinkedIn, YouTube, and Reddit without a paid budget.
- Self-directed and fast: you take a half-formed feature from a stand-up and return…