Carnegie Mellon University’s Kenneth C. Griffin School of Computer Science is at the forefront of all facets of computing research and education. Widely recognized as one of the first and best computer science programs in the world, the Griffin School provides both the theoretical knowledge and hands-on experience needed to train the next generation of innovators. Our faculty and students work across computer science and related disciplines including robotics, machine learning, human-computer interaction, language technologies, computational biology, and software and societal systems.
Building on our legacy of doing work that matters, we are seeking an experienced Director of Digital Marketing to confidently promote the impact of the Griffin School’s research and education across digital channels.
This role will create and execute digital marketing strategies to inform and inspire a range of audiences, including current and prospective students, faculty and staff; industry and government partners; alumni and donors; and the public. The ideal candidate is adept at both high-level strategy and tactical implementation.
The Director of Digital Marketing will report to the Chief Marketing & Communications Officer in the Griffin School and work among a strong, dedicated team of marketing and communications professionals in the Dean's Office. This position will also collaborate with departments within the Griffin School, University Admissions, University Communications & Marketing and other CMU units.
Core Responsibilities include:
Digital Strategy
Gain a comprehensive understanding of the Griffin School’s digital ecosystem and develop strategies to ensure that our audiences have clear, measurable paths to information and creative content.
Lead digital marketing efforts for the school and serve as a go-to resource for departments and programs seeking digital support.
Utilize the Griffin School’s social channels for marketing and promotion through close collaboration with the Associate Director of Digital & Social Communications.
Web
Manage overall content strategy for the Griffin School's web presence, especially for homepage and key landing pages.
Implement search engine optimization (SEO) and generative engine optimization (GEO) best practices to drive web traffic.
Support departments with website content architecture and user experience design. Collaborate with the Griffin School’s computing team on new features and templates.
Paid Media
Design, launch and optimize paid digital campaigns to amplify signature brand efforts when appropriate in close collaboration with University Communications and Marketing.
Offer consultative services for enrollment and promotion campaigns across Google, LinkedIn, Meta and other digital ad platforms, as needed, for departments and academic programs.
Email Marketing
Oversee the team’s development and distribution of Griffin School marketing newsletters.
Collaborate with university admissions and Griffin School departments on admissions email campaigns.
Offer consultative services for email drip campaigns, as needed, for departments and academic programs.
Measurement & Optimization
Establish KPIs and track performance across campaigns and channels.
Use web analytics (GA4), social metrics (Sprout), enrollment analytics (Slate), and performance data from native ad platforms to continuously refine marketing efforts.
Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You should demonstrate:
Exceptional creative storytelling and communication skills—both written and visual.
Strong understanding of brand voice and identity.
Strong project management and team management skills.
Qualifications :
7+…