Location: New York, NY | Hybrid – 3 days in office
About the Role
We're looking for a highly creative, social-first Designer and Content Creator to join an in-house creative team supporting two distinct beauty brands.
This is a hands-on role for someone with an exceptional design eye, advanced retouching skills, and extensive experience developing, creating, and managing TikTok content for beauty or lifestyle brands.
The ideal candidate understands TikTok culture, trends, storytelling, and what makes content resonate with audiences. You'll combine sophisticated graphic design skills with the ability to conceptualize, shoot, edit, and produce engaging, platform-native content.
While TikTok will be a major focus, you'll also develop compelling creative assets for Instagram, YouTube, and other digital platforms, ensuring each brand maintains its own distinct visual identity.
Requirements
Key Responsibilities
Take an active role in the creative development and day-to-day content management of branded TikTok accounts, including ideation, production, editing, publishing, and performance analysis.
Conceptualize, shoot, edit, and produce original TikTok content for two beauty brands, from initial idea through final delivery.
Develop engaging short-form videos, including product demonstrations, tutorials, trend-driven concepts, and beauty storytelling.
Design sophisticated, visually compelling social assets for TikTok, Instagram, YouTube, and other digital platforms.
Provide high-quality retouching, image editing, typography, and graphic design across social and digital creative.
Translate larger brand campaigns and product launches into engaging, platform-native social content.
Independently film and edit content using smartphones, cameras, and professional editing software.
Collaborate with the Art Director, photographers, videographers, and marketing partners to develop and execute creative concepts.
Monitor TikTok trends, creator culture, emerging platform features, and content performance to inform creative decisions.
Balance planned campaigns with reactive, quick-turn content while maintaining a consistently high standard of creative execution.
Ensure all content reflects the individual visual identity, tone, and creative direction of each brand.
Qualifications
6+ years of professional experience in social design, digital content creation, or a related creative discipline, ideally within beauty, skincare, cosmetics, fashion, or lifestyle.
Proven experience creating content for and managing branded TikTok accounts , with a strong understanding of platform strategy, audience engagement, and content performance.
Demonstrated professional graphic design experience, with advanced Photoshop and retouching skills, alongside a proven track record of creating successful social-first video content.
A strong portfolio showcasing sophisticated graphic design, beauty or product retouching, and original short-form video content.
Excellent understanding of TikTok storytelling, editing styles, trends, and platform-specific creative best practices.
Advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, Premiere Pro, and After Effects.
Experience with CapCut or similar social-first editing tools.
Ability to independently conceptualize, film, edit, and deliver high-quality social content.
Experience developing content for Instagram Reels, Stories, YouTube Shorts, and other digital channels.
Strong creative judgment, organizational skills, and the ability to manage multiple projects across two distinct brands.
Experience working with independent, emerging, or digitally native beauty brands is highly desirable.
Portfolio & TikTok Experience
As part of your application, please provide:
Links to branded TikTok accounts you have personally worked on or managed , preferably within beauty, skincare, fashion, or lifestyle.
Two to three examples of TikTok videos you personally conceptualized, filmed, and/or edited , clearly…