Code for America believes government can work for the people, by the people, in the new digital age, and that government at all levels can and should work well for all people. For more than a decade, we’ve worked to show that with the mindful use of technology, we can break down barriers, meet community needs, and find real solutions.
Our employees build and transform government and community tools and services, making them so good they inspire change. We merge the best parts of technology, nonprofit, and government to help support the people who need it most.
With a focus on transparency and fairness, and deep empathy for partners in government and community organizations and the people that our partners serve, we’re building a movement of motivated change agents driven by meaningful results and lasting impact.
At Code for America, you contribute to exciting work while learning and developing in a supportive and flexible environment. Our compensation and benefits are holistic and thoughtfully curated to represent our employees and our mission. Help us drive real generational change that lasts.
Code for America is looking for a talented Director, Product Marketing who will will drive product marketing work across our full portfolio — from early-stage tools still being validated to more mature products — and across both the institutions we partner with and the people those products ultimately serve. In this role you will lead the go-to-market strategy and bring it to life, working closely with Product, Outreach, Program, and Marketing & Communications. As this function takes shape, you’ll decide important focus areas such as which delivery areas need what kind of support and what assets, processes, and/or capabilities we need to prioritize, for the highest impact.
About the role:
Code for America's Director of Product Marketing leads how our products reach and are adopted by the government and institutional partners who use them and the clients they serve. As our first dedicated product marketer, you will define positioning, messaging, and go-to-market plans for products at every stage, from early validation to scaled growth. Reporting to the Senior Director of Product Management, you will work across our matrixed delivery organization, equipping Outreach and other frontline teams with the tools and messaging they need, and using data and experimentation to learn what works. This is a hands-on leadership role: you will be actively involved in the work, collaborating and partnering with internal teams and leadership, while building the practices, partnerships, and, over time, the team that allows product marketing to grow with our portfolio.
This role will report to the Sr. Director of Product Management and is expected to travel no more than 10% of the time.
Code for America is based in California and can employ those who reside full-time within the United States. This is a remote position.
In this position you will:
Set go-to-market strategy and positioning
Define positioning and messaging for our products, developing distinct approaches for government and institutional partners, as well as clients Code for America directly serves
Write and guide the development of plain, accessible messaging for people navigating complex systems, often with limited time, trust, or prior exposure to these services
Prioritize target audiences, and shape strategy to address the barriers keeping them from adopting our products
Build and own the go-to-market plan for each product — audience, channels, messaging, sequencing — adapting it to the product's stage, from early validation to scaled growth
Coordinate product launches so product readiness, messaging, and distribution activity are aligned and on schedule
Build proof points, such as case studies, usage data, and client/partner stories that support broader storytelling and visibility into our reach and impact
Enable partners and channels
Build toolkits, templates, and core messaging that…