Coke Florida is searching for a Commercial Planning & Strategy Manager to work out of our Tampa HQ office.
What You’ll Do:
As a Coke Florida Commercial Planning and Strategy Manager, you will be responsible for leading the development and execution of commercial plans that drive volume, revenue, and marketplace growth. This role serves as a key liaison between Sales, Marketing, Finance and Field Operations and will help translate strategic objectives and market insights to develop commercial strategies, support product launches, and ensure successful execution of key business initiatives across all sales channels.
Roles and Responsibilities:
Lead Coke Florida’s Trimester Commercial Planning process, the monthly Priority Execution calls and the development of comprehensive annual and long-range commercial plans in conjunction with leadership.
Integrate GOAT Pillars (Coca-Cola’s Big Bets), Innovation, brand acceleration initiatives, and local asset inventory to build Coke Florida annual plans.
Collaborate with franchise partners and leadership to find opportunities to localize national initiatives specific to Coke Florida’s annual marketing calendar and execution plans.
Partner with Shopper Marketing, Customer Relationship Management (CRM), Product Growth Management (PGM), Sales and Field Operations teams to develop and execute commercial programs
Leverage syndicated data (NielsenIQ, Circana/IRI, Placer.ai), consumer insights and internal performance metrics to identify growth opportunities and evaluate program effectiveness and support strategic business decisions
Develop product launch planning and commercialization efforts by coordinating timelines, messaging and execution plans
Develop and maintain the commercial calendar, ensuring alignment of commercial priorities, POS, innovation, regional initiatives and growth corridors
Lead cross-functional teams and influence stakeholders across Commercial, Sales, Marketing, Finance and Operations to drive alignment and execution of strategic priorities
Build operating plans and communication materials that enable successful execution by Customer Account Managers (CAMs) and Field Sales teams
Partner with Product Lifecycle Management teams to support product availability and forecasting efforts
Monitor program performance and recommend investments to improve commercial effectiveness and business results
Build the operating decks to be handed over to CAM’s and Field Sales to enable stronger execution of commercial plans across all sales channels (i.e., On-Premise, Off-Premise, Convenience, E-commerce), ensuring timely and effective implementation of programs.
Coordinate and lead the Sales Rallies at the regional-level distribution centers to create excitement & awareness for Coke Florida’s commercial updates and to educate the wider field force on upcoming plans and key initiatives for the trimester
Support budget planning, tracking, and stewardship of commercial marketing investments
Serve a key cross-function resource to ensure alignment between Commercial, Sales, Marketing, Finance and Operations Team
Serve as a central point of contact for commercial planning, fostering strong relationships and seamless communication between Marketing, Sales, Finance and Field Sales Operations as well as other NAOU and Bottler counterparts
Education and Skills Required:
Bachelor’s degree in business administration, Marketing, Finance, or a related field
5-7 years of progressive experience in commercial planning, key account management, category management, or trade marketing within the beverage (alcoholic or non-alcoholic) CPG, or related industry
Proven track record of developing and implementing successful programs that have driven tangible business results
Ability to manage multiple projects concurrently, prioritize effectively, and thrive in a fast-paced, results-driven environment
Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all…