Job Description Summary:
The Senior Director I, RGM OBPPC Occasions will lead NAOU’s total-portfolio occasion strategy, identifying the consumer and shopper occasions the portfolio should prioritize and translating those opportunities into clear implications for brands, packages, channels, assortment, and physical and digital commerce. Reporting to the Senior Director II, RGM OBPPC E-Commerce, the role will provide an integrated occasion lens that strengthens portfolio coherence across Sparkling Soft Drinks, Stills, and relevant hydration categories while enabling category and eCommerce OBPPC teams to build differentiated growth strategies. This requires a holistic business understanding, analytical mindset, cross-functional leadership, and strong influencing skills.
Establish and own the NAOU total-portfolio occasion framework and taxonomy across consumer and shopper need states, physical and digital channels, outlets, customers, and geographies.
Identify and prioritize the occasions NAOU should win, quantify opportunity pools, and define the role of categories, brands, packages, assortment, and channels within each priority occasion.
Develop a one- to three-year occasion roadmap that connects opportunity identification, consumer and shopper need states, channel and outlet dynamics, package roles, assortment implications, pilots, and learning priorities across the total portfolio.
Translate occasion opportunities into strategic implications and guardrails for category and eCommerce OBPPC teams. The role does not own individual category or trademark strategy, final package portfolio decisions, customer-specific pricing or promotions, trade investment, or customer and bottler execution.
Provide occasion insights, analytics, and opportunity mapping that create a clear view of growth opportunities, portfolio gaps, whitespace, and risks versus plan.
Partner with category OBPPC, eCommerce OBPPC, Marketing, Commercial, Supply Chain, RGM Execution, customers, and bottlers to design occasion-led pilots and ensure learning is captured and incorporated into scalable playbooks.
Identify cross-category, variety-pack, bundle, and physical-versus-digital commerce opportunities that can accelerate incremental growth against priority occasions.
Enable category OBPPC, RGM Execution, Commercial, customer, and bottler teams with occasion frameworks, insights, guardrails, and playbooks that can be translated into annual customer and system plans.
Lead the occasion-based strategy development and quantification of Sources of Growth across the total portfolio for incorporation into annual and multi-year business planning.
KEY SKILLS / CAPABILITIES
Strategic thinking – must be able to solve problems and turn insights into strategy and action plans
Strong partnership and collaboration – must be able to work across functions and the System
Solid presentation, influencing, and storytelling skills – presents ideas and drives initiatives with clear and concise reason and action plan
Capability building – we develop and build RGM talent within the RGM team and across the organization to bring in future talent
KEY KNOWLEDGE / EXPERIENCE
Mastery of (Required)
Analytics & Financials – ability to draw insights and actions from data
OBPPC Strategy – multi-year and in-year strategies to accelerate revenue, profit, and growth
Occasion, portfolio, and package strategy – understanding how consumer and shopper need states translate into brand, package, assortment, channel, and value implications.
Change Management – demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives.
Broad expertise in (Good to have)
Occasion opportunity mapping and growth-pool quantification
Consumer, shopper, occasion, and channel insights
People Management
Annual and multi-year portfolio planning
Knowledge of relevant consumer, shopper, household-panel, outlet, and commercial data systems
Education and…