Job Description
The Role
Partnerships with airport and travel experiences are central to Collinson's business, enabling premium access to airport and non-airport lounges, dining, sleep and spa experiences for millions of customers worldwide, alongside a comprehensive airport offers network. Sitting within the Travel Experiences Marketing team, the Partnership Marketing Manager is responsible for developing and executing the global partner marketing and communications strategy across Collinson's lounge and travel experience partner ecosystem. Messaging is clearly positioned and embedded into smooth, intuitive customer journeys to purchase. The Partnership Marketing Manager also leads the development and rollout of partnership marketing packages for priority partners, combining marketing, communications and PR activity to raise brand and location awareness, drive visits, support ancillary product adoption and reinforce Collinson's leadership position in the industry.
Key Responsibilities
Own and execute the partner communications plan and contact strategy, working closely with functional specialists including the Content Strategist and Communications Planner, to deliver a bi-monthly partner e-newsletter and bespoke email marketing campaigns.
Develop and deliver partner communications aligned to product releases, go-to-market plans, thought leadership campaigns and hero products across Travel Experiences, Priority Pass and LoungeKey.
Attend partner meetings alongside Partnership Managers, Value Proposition Managers and Product Managers to represent Marketing, understand partner requirements and translate them into effective communications strategies.
Act as the marketing lead for Collinson's top strategic partners, working with the global Partnerships team to elevate partner visibility across consumer communications.
Partner closely with the Consumer Communications team to ensure key partners, locations and ancillary products are appropriately featured across owned consumer channels.
Work with Regional Marketing Managers to adapt global partner and product narratives into locally relevant content, ensuring consistency while enabling regional nuance.
Work closely with the Partnerships, Commercial and Product Marketing teams to support the marketing of new and existing ancillary travel products, ensuring clear positioning, compelling value propositions and effective customer-facing messaging.
Collaborate with Consumer Communications and Digital Marketing teams to embed partner and ancillary product messaging into end-to-end customer journeys, supporting discovery, consideration and purchase.
Ensure marketing activity supports consumer and partner needs, channel best practice and conversion objectives.
Lead the development, tailoring and rollout of partnership marketing packages for strategically important partners.
Coordinate execution across Consumer Communications, Digital, Campaigns and Regional Marketing teams to ensure cohesive delivery across global and local channels.
Ensure partnership marketing activity aligns with partner objectives and Collinson's commercial priorities.
Develop and deliver partnership-related communications to internal stakeholders across Partnerships, Commercial, Product Marketing and Regional Marketing teams.
Support external communications to partners, customers and media where appropriate, ensuring clarity and consistency of messaging.
Support the planning and execution of the Priority Pass Lounge of the Year Awards, including partner communications, marketing assets and event delivery support.
Maintain an up-to-date suite of digital assets, including master and adaptable presentation decks, programme overviews, and lounge and partner imagery.
Design and manage scalable processes for the creation, production and fulfilment of airport lounge collateral (e.g. signage and merchandise), working closely with Partnerships and Regional Marketing teams.
Develop and drive lounge and partner staff engagement…