Community Health Choice, Inc. (Community) is a non-profit managed care organization (MCO), licensed by the Texas Department of Insurance. Through its network of more than 10,000 providers and 94 hospitals, Community serves over 400,000 Members with the following programs:
' Medicaid State of Texas Access Reform (STAR) program for low-income children and pregnant women
' Children's Health Insurance Program (CHIP) for the children of low-income parents, which includes CHIP Perinatal benefits for unborn children of pregnant women who do not qualify for Medicaid STAR
' Health Insurance Marketplace Plans that offer individual health coverage that includes preventive care, emergency services, prescription drugs, and hospitalization available to all, regardless of pre-existing conditions.
' Community Health Choice (HMO D-SNP), a Medicare Advantage Dual Special Needs plan for people with both Medicare and Medicaid that combines Medicare Part A and Part B benefits, Medicare Part D prescription drug coverage, and Medicaid benefits with additional health benefits like dental, vision, transportation, and more.
Improving Members' experiences is at the heart of every Community position. We strive every day to make sure that our Members have access to the high-quality health care they need and deserve.
Community is accredited by URAC for its health plan operations. We offer care management programs for asthma, diabetes, and high-risk pregnancy. An affiliate of the Harris Health System (Harris Health), Community is financially self-sufficient and receives no financial support from Harris Health or from Harris County taxpayers.
JOB SUMMARY
The Digital Specialist supports Marketing and Communications by managing Salesforce Marketing Cloud campaign execution and helping optimize Salesforce-based digital portals. This role builds, tests, launches, monitors, and improves email/SMS journeys, audience segments, automations, and performance reporting for members, providers, brokers, and internal communications. The Specialist partners with IS, Salesforce Administration, Data teams, vendors, and business stakeholders to support campaign readiness, data quality, documentation, and governance. The role also provides Marketing ownership for portal content, UX/UI recommendations, navigation, and self-service improvements, with priority focus on the member portal to improve user experience, reduce confusion, and support call center relief. This position serves as a bridge between Marketing and IT, ensuring digital communications and portal experiences are aligned, effective, and scalable.
JOB SPECIFICATIONS AND CORE COMPETENCIES
Salesforce Marketing Cloud campaign execution: Build, test, launch, monitor, and optimize email/SMS journeys, audience segments, automations, data extensions, and performance reporting for member, provider, broker, and internal communications. Support campaign setup, QA testing, personalization, approvals, deployment, and ongoing optimization while ensuring communications meet brand, accessibility, privacy, HIPAA, CAN-SPAM, and internal data-handling standards.
Salesforce portal digital experience, UX/UI, and content optimization: Provide Marketing ownership and recommendations for Salesforce-based member, broker, and provider portal experiences, with priority focus on the member portal. Review portal content, navigation, calls to action, accessibility, plain-language clarity, and user journeys to identify friction points, reduce confusion, improve self-service adoption, and support call center relief. Partner with IT and business owners to prioritize enhancements while maintaining alignment with Marketing Cloud journeys and broader communications strategy.
Audience segmentation, data coordination, testing, and personalization readiness: Partner with Salesforce Administration, Data teams, IS, vendors, and business stakeholders to support audience segmentation, data quality, testing plans, personalization logic, and lifecycle…