Description
We are hiring a Marketing Specialist, come join our team! This position is hybrid, located in Oshkosh WI.
CESA 6 offers great benefits for full time employees such as: Health, Dental and Vision insurance; Wisconsin Retirement System (WRS); Wellness Program; Accident/Critical Illness/Hospital Indemnity insurance; Pet insurance; paid vacation and holidays.
See CESA 6 Values Here
The Marketing Specialist plays a critical role in driving the success of multiple business units by effectively utilizing HubSpot and collaborating with a graphic designer and videographer. This position requires a dynamic individual with strong marketing and digital skills, a deep understanding of HubSpot, and a keen eye for creative collaboration. The Marketing Specialist will work closely with the Executive Director of Rev Ops to execute marketing strategies, deliver impactful content, and generate measurable results for the organization.
Requirements
ESSENTIAL FUNCTIONS
Customer Relationship Management (HubSpot) Utilization Manage and optimize the CRM platform.
Maintain agency employee access with appropriate permission levels.
Create and maintain subscriptions, lists, workflows, email campaigns, landing pages, and forms within HubSpot.
Serve as the internal training resource for all HubSpot Hubs.
Assist in executing inbound marketing strategies with marketing automation.
Assist with lead scoring, nurturing programs, and segmentation to drive lead generation and conversion.
Hubspot Website Management Create, update, and maintain website content, including text, images, videos, and other multimedia elements.
Ensure all content is accurate, current, and aligned with the organization's branding and messaging.
Implement and optimize on-page SEO and AEO strategies to improve the website's visibility in search engines.
Optimize content for landing pages and lead capture forms.
Monitor website performance and analyze traffic for data-driven recommendations.
Social Media Management Collaborate in developing and executing social media strategies to increase brand visibility and engagement.
Create and curate content for social media platforms and schedule posts for optimal reach.
Monitor and respond to social media interactions, comments, and messages.
Analyze the success of social media campaigns using HubSpot reports
Content Creation and Collaboration Collaborate with program assistants and coordinators to develop recurring client support content like monthly newsletters and product/service announcements.
Collaborate with a graphic designer and videographer to produce engaging visual content.
Coordinate and support the creation of marketing collateral, social media assets, and videos.
Digital and Physical Marketing Collaborate in the development and execution of digital marketing campaigns across various platforms.
Monitor email campaign performance and adjust strategies based on results.
Lead Generation Develop and execute lead generation strategies to grow the organization's database.
Optimize content for landing pages and lead capture forms.
Thought Leadership Initiatives Collaborate with subject matter experts to develop insightful thought leadership content to position the organization as an industry authority.
Assist in publishing content, including blog posts, ebooks, whitepapers, and other assets, to generate leads and engage audiences.
Marketing Support Assist, develop and implement marketing plans and strategies.
Support the coordination of marketing events and initiatives.
Inventory, organize, and procure an adequate supply of agency-provided marketing materials.
Event Support Assist with the planning and execution of agency-wide thought leadership events.
OTHER FUNCTIONS
Assist with other agency projects as needed.
Perform other duties as assigned.
POSITION QUALIFICATIONS:
Experience, Education, and/or Licensure:
Associate’s degree in marketing, business, communications, or a related field.
Familiarity with digital marketing, content…