About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
Description
The Portfolio Marketer defines how to win by translating strategy into positioning, go-to-market execution, and sales enablement that drives adoption and growth. This role is the expert on buyer personas and their needs in the buying process, responsible for creating differentiated and defensible market positions. The Portfolio Marketer develops comprehensive go-to-market strategies, sales tools, and competitive insights to empower sales and marketing teams and improve focus and customer engagement.
As the Portfolio Marketer, you will:
Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging and KPIs
Create sales enablement tools and resources to support portfolio/product/solution introductions; Train and support sales teams with competitive insights and tools
Conduct persona mapping and journey development to understand buyer/influencer behavior, decision-making processes and information needs/formats within the sales funnel/journey
Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross-references that enable customer engagement/product assessment
Translate market and product insights into clear, differentiated value propositions and messaging frameworks
Orchestrate cross-functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages
Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness
Continuously refine GTM strategies based on performance data and Voice of Customer feedback
KPIs
GTM program performance vs. targets
Sales enablement adoption and effectiveness
Cross-sell and upsell rates
Sales feedback on tools, content, and training
Customer feedback on buying experience and engagement
Required education, experiences & skills:
Minimum five years of experience in marketing, sales enablement, or a related field
Proven leadership and communication skills with success in aligning cross-functional teams to execute go-to-market strategies
Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation
Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing
A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence
Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes
Preferred education, experiences & skills:
Bachelor’s degree in business administration, marketing, communications, or a related field
Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies
Experience in developing go-to-market strategies, messaging frameworks, and sales tools
Deep understanding of the buyer’s decision-making process and lifecycle management
Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools
Why Work in the Greater Miami Valley Area
Our facility is located in Sidney, OH conveniently located within driving…