The Senior Manager, Marketing Strategy & Operations will serve as a key partner to the CMO and Marketing Leadership Team, helping accelerate business growth and move marketing transformation from strategy to execution.
This role will act as a central connector across the Marketing organization - helping coordinate high-priority initiatives, improve visibility into budgets and priorities, support team communications, evaluate and integrate new agencies and platforms, and advance AI-enabled ways of working.
The role will also serve as a liaison on select cross-functional projects with partners across IT, Finance, Merchandising, Retail Operations and other enterprise teams, helping ensure Marketing priorities are clearly represented and integrated into broader business initiatives.
Rather than owning integrated campaign planning, this person will focus on the special projects, operating rhythms and transformation initiatives that help the Marketing organization move faster, work smarter and deliver greater business impact.
Responsibilities
Growth & Strategic Initiatives
Partner with the CMO and Marketing Leadership Team to identify and advance initiatives with the greatest potential to accelerate customer and business growth.
Lead high-priority marketing projects that span functions or do not naturally sit within one team.
Translate strategic priorities into clear workplans, milestones, owners and outcomes.
Identify roadblocks and dependencies early and help teams move from decision to execution faster.
Bring together data, external perspectives and internal expertise to help evaluate new growth opportunities.
Support business cases, pilots and recommendations for new marketing capabilities and investments.
Marketing Transformation & PMO
Help drive the marketing transformation agenda and maintain visibility into major initiatives, milestones and outcomes.
Establish pragmatic governance and operating rhythms that increase accountability without adding unnecessary process.
Track decisions, dependencies, risks and progress across transformation initiatives.
Identify opportunities to simplify how Marketing works and remove friction that slows execution.
Build repeatable processes, playbooks and tools that help successful new capabilities scale across the organization.
Agency, Platform & Capability Integration
Support evaluation, selection and onboarding of new agencies, technology platforms and external partners.
Coordinate RFPs, capability reviews, demos, scorecards and implementation plans.
Serve as a liaison across Marketing, Procurement, Legal, Finance, IT and external partners during onboarding and integration.
Assess potential partners not only for capability and cost, but also for their ability to help accelerate growth, innovation and transformation.
Ensure new agencies and platforms move efficiently from selection to productive integration and measurable impact.
Maintain clear documentation and decision history for key vendor and platform relationships.
Innovation & AI Enablement
Partner with the CMO and functional leaders to identify emerging ideas, technologies and new approaches that could improve growth or marketing effectiveness.
Help prioritize AI opportunities across the Marketing organization based on potential business value.
Coordinate pilots, implementation, training and adoption of approved AI tools and new ways of working.
Capture results and lessons from pilots and help scale successful use cases.
Encourage a test-and-learn mindset that allows the organization to experiment quickly while maintaining appropriate governance.
Marketing Investment & Budget Management
Serve as the central marketing partner for budget visibility, working closely with Finance and functional marketing leaders.
Maintain a consolidated view of marketing budgets, commitments, forecasts and actual spend.
Establish regular budget reviews and proactively surface variances, risks and potential reallocation opportunities.
Support annual…