Conversion Rate Optimization (CRO) Specialist
Creative Clicks
Location: Amsterdam
Work model: Hybrid
About Creative Clicks
Creative Clicks is a global performance marketing company operating in 65+ countries, building and scaling digital subscription products across mobile, e-commerce, health & lifestyle, and AI-driven advertising. With 200+ colleagues from 25+ nationalities, we're a fast-moving, international, and data-driven environment where ownership and speed matter.
About the role
As we continue to develop our digital platforms and expand our reach, we're looking for a hands-on Conversion Rate Optimization (CRO) Specialist who knows how to turn data, user behavior, and experimentation into measurable improvements.
This is an opportunity for someone who enjoys getting into the details: analyzing user journeys, testing new ideas, optimizing landing pages, and finding smarter ways to improve conversion rates.
We're not looking for someone who only develops strategies or manages external agencies. We want someone who enjoys executing, experimenting, and seeing the direct impact of their work.
What you'll do
Optimize the customer journey: Analyze and improve conversion funnels, from landing pages and initial engagement to registration, onboarding, and subscription conversion.
Run experiments: Plan, build, launch, and evaluate A/B tests across landing pages, website content, forms, calls to action, and user flows.
Improve landing page performance: Work hands-on to identify friction points, implement improvements, and increase conversion rates across devices.
Turn data into action: Use analytics, heatmaps, session recordings, and performance data to understand user behavior and identify opportunities.
Collaborate with marketing and product teams: Work closely with performance marketers, designers, and developers to improve the experience of users arriving through paid and organic channels.
Monitor performance: Track metrics such as conversion rate, funnel completion, cost per acquisition, and subscription conversion, translating findings into actionable improvements.
Keep experimenting: Continuously explore new ideas, tools, and approaches to improve performance while maintaining a smooth and trustworthy user experience.
Leverage AI in your workflow: Use AI tools (including Claude) to accelerate landing page creation, generate copy variations, and speed up experimentation cycles from briefing to live test faster than traditional workflows allow.
What you bring
Approximately 2-4 years of experience in conversion rate optimization, growth marketing, digital marketing, or a similar hands-on role
Practical experience optimizing landing pages, websites, and digital conversion funnels
Experience setting up, running, and analyzing A/B tests
Confidence working with web analytics and user behavior tools, such as GA4, Google Tag Manager, Hotjar, Microsoft Clarity, VWO, or similar platforms
Understanding of digital acquisition channels and how paid traffic translates into conversions
A good eye for UX, landing page design, and persuasive but clear communication
Strong analytical skills, curiosity, and a problem-solving mindset
The ability to take ownership of experiments, from identifying an opportunity to implementing a solution and evaluating the results
Comfortable collaborating with technical and non-technical colleagues
Professional proficiency in English
Comfort using AI tools (e.g. Claude, ChatGPT) as part of your day-to-day workflow whether for drafting landing page copy, generating test hypotheses, or speeding up creative iterations.
Nice to have
Experience in digital health, wellness, subscription-based businesses, or direct-to-consumer platforms
Experience with landing page builders, CMS platforms, or no-code experimentation tools
Basic knowledge of HTML, CSS, or JavaScript
Experience improving mobile-first onboarding or subscription funnels
Familiarity with privacy-conscious analytics and experimentation
What makes this role…