We're partnering with a high-growth technology company to hire a Senior Director, Product Marketing who will help redefine the role Product Marketing plays within the organization.
This is a significant leadership opportunity for someone who believes Product Marketing should be much more than a downstream launch function.
Working as part of the broader Product function, you'll build a more strategic, influential and differentiated Product Marketing function - one that helps shape product strategy, deeply understands customers, creates compelling narratives, and brings products to market in ways that drive meaningful business outcomes.
We're looking for a leader who combines exceptional storytelling and positioning skills with strong Product Marketing fundamentals, executive influence, change leadership, and an AI-forward mindset .
What You'll Be Doing
Elevate Product Marketing
Define and evolve the vision for Product Marketing within the organization.
Move the function further upstream, ensuring customer and market perspectives inform product strategy - not simply how products are launched.
Establish stronger standards, practices and ways of working across the Product Marketing team.
Clarify how Product Marketing partners with Product Management, Design, Marketing and other commercial functions.
Identify opportunities to rethink traditional Product Marketing approaches and introduce better, more effective ways of working.
Lead and develop a team of experienced Product Marketing professionals.
Own the Product Narrative
Develop a clear, differentiated and compelling narrative for a growing portfolio of products.
Translate product strategy into positioning and messaging that resonates with customers and the market.
Connect individual product stories into a cohesive broader narrative.
Raise the quality bar for messaging, presentations, product content and other market-facing communications.
Ensure product storytelling is distinctive, consistent and grounded in customer insight.
Personally contribute to high-impact positioning, messaging and storytelling work.
Influence Product Strategy
Become a trusted thought partner to senior Product and company leadership.
Bring customer, competitive and market insights into strategic product conversations.
Help teams understand not only how to take products to market, but what will make them meaningful and differentiated when they get there .
Influence product priorities, packaging, customer experience and commercialization decisions where appropriate.
Challenge assumptions constructively and bring a strong, informed point of view.
Lead Go-to-Market Strategy
Establish a high bar for product launches and go-to-market planning.
Connect positioning and messaging to adoption, engagement and commercial outcomes.
Build stronger alignment across Product, Marketing, Sales, Customer Success and other teams involved in bringing products to market.
Ensure launches are grounded in clear customer problems, differentiated value propositions and measurable objectives.
Create systems that allow the organization to learn from launches and continuously improve.
Reimagine Product Marketing with AI
Explore how AI can materially improve the effectiveness and scalability of Product Marketing.
Identify opportunities to rethink workflows across customer research, competitive intelligence, messaging, content development, enablement and GTM.
Introduce practical AI-enabled processes that improve speed, insight and quality.
Encourage experimentation while maintaining a high bar for human judgment, creativity and strategic thinking.
Help determine what an AI-enabled Product Marketing organization should look like over the next several years.
What We're Looking For
Significant progressive experience in Product Marketing within SaaS, technology or another relevant digital business .
Several years of experience leading and developing Product Marketing teams.
Experience operating in a senior Product Marketing leadership…