Are you a commercially driven marketing leader who knows how to turn strong creative work into measurable business results?
Can you identify the right audiences, choose the right platforms, and build campaigns that drive meaningful opportunities?
Do you thrive on personally executing paid campaigns, managing budgets, analyzing performance, and delivering measurable business results?
Are you an exceptional writer who can communicate complex stories with clarity, credibility, and impact?
Can you lead with urgency, execute leadership priorities precisely, and deliver results without unnecessary complexity?
Final question: When faced with a challenge, do you get excited or run away?
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Founded on the ethos of delivering justice for those who need it most, Kelley Uustal is a prominent legal firm acclaimed for taking on cases others deem impossible. With a focus on personal injury, mass torts, wrongful death, and medical malpractice, our attorneys are seasoned in navigating complex legal landscapes. Our landmark cases, including multi-million-dollar settlements, stand testament to our commitment to personal victories for our clients.
Our firm believes in going beyond traditional legal practices. We strive to support and empower our clients, maintaining a client-focused approach that emphasizes safety and control. This philosophy is embedded in our practice areas, which include product liability, tobacco litigation, and celebrity law, ensuring that every case we handle receives the dedication and expertise it deserves. Kelley Uustal continues to be a leader in pushing for significant legal reforms and holding corporations accountable, as showcased in our history of successful, high-profile litigations.
The Director of Marketing will lead Kelley Uustal's marketing function while personally executing critical marketing initiatives that require specialized expertise. This is a hands-on leadership role focused on developing and executing targeted campaigns, implementing paid media strategies, organizing marketing operations, and translating performance data into measurable business outcomes.
Reporting to the Communications Director and leading the existing Marketing Manager, this individual will work alongside the marketing team while directly executing the technical, operational, and commercially driven work needed to strengthen the firm's marketing capabilities. The Director will operate within established brand, narrative, and editorial direction while supporting initiatives across the Kelley Uustal platform.
Reporting Structure & Decision Authority
The Director of Marketing reports to the Communications Director and provides leadership to the existing marketing team
The Director will personally develop and execute audience and platform strategies, implement integrated marketing campaigns, manage paid media activities, organize marketing operations, analyze performance, and make data-informed budget and resource recommendations. The role combines direct execution in the existing marketing team and leading external vendors.
The Communications Director retains overarching brand, narrative, editorial, and media direction. Attorneys retain responsibility for legal accuracy and case-disclosure approvals. The Director is expected to make day-to-day marketing decisions independently while escalating consequential decisions with clear recommendations.
What you’ll do:
Audience & Platform Strategy: Develop and execute targeted audience and channel strategies across social media, email, websites, search, and paid distribution, using performance data to prove ROI,…