WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.
We have offices in the NY, Philadelphia, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.
YOUR ROLE
We’re looking for a bright cross-channel Media Supervisor to join our Planning & Business Leadership Team. The job covers target analysis, plan development, client management, program execution & optimization and championing integration and strategy.
The Supervisor manages the day-to-day team by ensuring rigor and business accountability through a strategic plan approach. Additionally, they are a ‘right hand’ to the Associate Director/or Director, working on activating the planning team in all thing's client service related.
Crossmedia’s Supervisors are strong educators, taking opportunities to mentor their team on best practices and guiding most directly through campaign planning, but with an eye to excellence alongside the Investment teams in launch, execution, and reporting. As a natural problem solver, Supervisors exhibit resourcefulness daily, are always ahead of the game, expect client questions, develop timelines, and plan for weeks beyond. This role requires exemplary communication and interpersonal skills
RESPONSIBILITIES
Develop and ownership of all media strategy elements in partnership with Associate Direcor (or Director) leveraging in-depth understanding of cross-channel media planning, media activation, and foundational media principles to tell a cohesive and strategic story
Collaborates with Investment, Redbox, and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendation
Oversees campaign timelines and ensures that the execution team meets expectations.
Internal stakeholder for accurate budget tracking and flowchart management
In depth experience with all internal tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI; questions data and usage rigorously and can weave together a story based on data and insights
Coordinates competitive analysis with the Analytics team, dialing up insights and presenting the final product.
Ensures their team clearly understands activation and in-depth knowledge of tactical media plans, and is accountable for maintaining holistic media plan accuracy
Serves as the key point of contact for clients related to strategic plan details, timelines, and deliverable expectations.
Proactively encourages media + creative integration through cross-agency presentations and timelines
Fully comprehends client business objectives and plays an active role in identifying the role media is meant to play in accomplishing them
Displays a deep understanding of industry trends, media partners, and…