LONDON, UK (Hybrid Working - 3 days in the office per week)
A benchmarked salary between £60,840 - £67,340 . Your salary level is determined by skills and experience within our progression framework.
COMPANY OVERVIEW
Croud is an independent global media, creative and data agency that helps businesses unlock growth through a Return on Intelligence. Our unique business model brings together in-house expertise and a global network of Intelligent Creative Specialists, enabling us to deliver smarter, more effective solutions for our clients in an increasingly complex and fast-moving marketing landscape.
We work with some of the world’s leading brands to drive sustainable growth, combining specialist expertise, technology and intelligence to deliver better business outcomes.
Our people and culture are central to how we operate. We’re proud to have been named a Sunday Times Best Place to Work for the second year running, as well as Performance Marketing Employer of the Year by PMW.
At Croud, we believe in unlocking potential – elevating our people, our clients and our communities through the power of intelligence, creativity and collaboration.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEW
As Croud continues its rapid growth organically and through M&A, we are seeking a highly collaborative, strategic, and tech-savvy Group FP&A Business Partner to join our global finance team.
Reporting directly to the Head of Group FP&A, this role is a critical link between Finance, Operations, media/creative agency leads, and senior executive management - including the Group CFO and C-suite across our UK and US hubs.
The Group is currently undergoing a significant operating model transformation and modernising its core financial infrastructure. You will be instrumental in migrating us away from manual legacy processes toward automated, scalable workflows, while helping to implement new FP&A/planning tools. Furthermore, you will act as a core strategic partner to operational leaders to help drive, structure, and embed our group-wide reorganisation.
RESPONSIBILITIES
Key responsibilities include, but are not limited to:
Global Business Partnering & Cross-Functional Leadership
Act as a trusted, high-visibility partner to the Group CFO, senior leadership, and division heads across UK and US operations, spanning both media and creative agency units.
Translate complex financial data into compelling stories and strategic recommendations for executive decision-making.
Challenge, support, and influence stakeholders across geographies to optimise resource allocation, capacity management, and client profitability.
Strategic Financial Planning, Analysis & M&A
Planning & Forecasting: Co-lead the global annual budgeting, quarterly re-forecasting, and long-range strategic planning processes. As the central FP&A resource - coordinating guidance, deliverables and positioning across multiple stakeholders to deliver comprehensive planning outputs.
Scenario Modeling: Develop robust financial models and sensitivity analyses to support strategic business cases, global expansion, and capital allocation decisions.
Executive Reporting: Deliver monthly Board packs, executive dashboards, and variance analysis that provide deep commentary on business driver performance.
M&A & Integration Support: Assist with financial due diligence, financial model integration for acquired agencies, vendor due diligence, and private equity investor reporting.
Operating Model Transformation & Commercial Operations
Operating Model Reorganisation: Partner directly with Operations and…