REMOTE, UK
Day rate: £350
Working pattern: Full-time, 5 days per week. Typically Monday–Friday, with regular weekend working (Saturday and Sunday) an essential requirement , swapping weekdays accordingly to maintain a 5-day working week.
Contract duration: Initially 6 weeks, with the potential to extend depending on client requirements and business needs. Starting as soon as possible.
COMPANY OVERVIEW
Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEW
As a Paid Search Specialist, you'll take ownership of the day-to-day management and performance of paid search activity across a key client account. You'll bring strong technical expertise, a hands-on approach and the ability to translate performance data into actionable insights that drive meaningful results.
Working closely with the wider team, you'll help shape and deliver effective search strategies, identify opportunities to improve campaign performance, and ensure activity is managed efficiently and commercially. You'll be confident working autonomously, bringing fresh thinking and technical expertise to the account, while collaborating with the team to maintain high standards of delivery.
RESPONSIBILITIES
Paid Search Management & Delivery
You'll take ownership of day-to-day Paid Search activity, ensuring campaigns are managed effectively and consistently deliver against client objectives.
Campaign Management: Managing and optimising Paid Search campaigns across Google Ads and other relevant platforms, ensuring activity is aligned with client objectives and performance targets.
Performance Optimisation: Proactively monitoring campaign performance, identifying opportunities to improve efficiency, drive results and maximise return on investment.
Budget Management: Managing campaign budgets, pacing and spend allocation, ensuring investment is being used effectively and in line with agreed targets.
Delivery & Quality Control: Taking ownership of campaign setup, implementation and ongoing management, ensuring all activity is accurate, efficient and delivered to a high standard.
Technical Expertise & Innovation
You'll bring strong technical Paid Search knowledge, helping to maintain high standards of execution and identify opportunities to improve performance.
Bidding & Automation: Managing bidding strategies, leveraging automation and platform features to improve campaign efficiency and performance.
Measurement & Tracking: Ensuring campaigns are set up with the appropriate tracking and measurement in place, identifying and resolving any issues that could impact reporting or performance.
Technical Troubleshooting: Identifying and resolving technical campaign issues, working with platform support teams where needed to ensure minimal disruption.
Platform Knowledge: Keeping up to date with Google Ads developments, new features and industry best practice, identifying opportunities to bring new approaches into campaign activity.
Strategy, Insights &…