SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)
A benchmarked salary between £49,250 - £54,250. Your salary level is determined by skills and experience within our progression framework.
COMPANY OVERVIEW
Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEW
We are looking for a highly intelligent, charismatic and creative-thinking individual who is passionate about digital marketing, in particular SEO/ GEO. The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with a proactive, can-do attitude to everything, willing to take a risk, challenge and push through change.
The overall purpose of this role is to support the Head of Organic, Strategy Director and a team of Senior Account Managers, Managers and Executives in implementing a best in class SEO/ GEO strategy for key clients. You will be responsible for the management and delivery of SEO scopes for our clients, using both internal resource and our network of specialists, in order to achieve client business objectives and targets.
You will be responsible for the build and effective implementation of client Account Development Plans (ADPs) in order to achieve client’s annual business objectives and targets as well as contributing to new business pitches and our innovation processes to ensure we always remain cutting edge in our craft. You will have excellent knowledge of all component parts of SEO (from technical, to content & PR to LLMs) and work with our specialist teams in these areas to lead on delivering a unified Organic Search strategy for clients.
RESPONSIBILITIES
Development and execution of client strategy to increase commercial performance, and provide great customer service to clients
Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service
Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department
Pioneer direction of department across the team
Develop, mentor and train team members, both remotely and in person
Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
Play an active role in defining SEO best practice and scalable processes
Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
Support SEO Managers & Executives to adopt this approach to client management & performance
Provide reporting and measurement of the…