About Customer.io
Over 10,000 companies from scrappy startups to global brands use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.
About the Role
We’re hiring a Senior Sales Manager to build and lead a new team of 6–8 Account Executives in our Mid-Market organization. The EMEA org is already running this sales motion successfully; you’ll be responsible for ramping and leading your team, establishing its operating rhythm, and shaping its approach to territories and pipeline generation as needed.
This is a frontline leadership role. You’ll translate our go-to-market strategy into consistent team execution by coaching reps, inspecting deals, driving forecast accuracy, and creating the structure for strong performance to repeat quarter after quarter.
What you'll own:
Lead and develop a high-performing team
Coach Account Executives to consistently meet or exceed quota and grow into their next role
Run focused 1:1s built around deal quality, skill development, and real accountability
Ramp new reps quickly and address performance gaps early, before they compound
Build a team culture rooted in ownership, collaboration, and high standards
Drive pipeline health and forecast accuracy
Lead weekly pipeline and forecast reviews focused on deal progression, qualification rigor, and clear next steps
Sharpen predictability through disciplined inspection and clean CRM hygiene across the team
Maintain healthy pipeline coverage and address creation gaps before they become quarter-enders
Reinforce structured, rep-owned outbound tied to measurable standards and pipeline outcomes
Use activity, conversion, and pipeline data to test and improve outbound effectiveness over time.
Support high-quality deal execution
Coach reps to run well-qualified mid-market opportunities from discovery through close
Elevate deal strategy with stronger positioning, cleaner value articulation, confident executive-level communication
Help reps navigate pricing, stakeholder alignment, and procurement without losing momentum
Identify patterns in stalled deals and use them to improve execution across the team.
Partner cross-functionally
Work with Sales Ops, Marketing, and Solutions Architects to unblock deals and improve how the team executes
Bring frontline feedback on messaging, territory design, and enablement back to the people who own it
Pilot new go-to-market initiatives with your team, then turn what works into repeatable practices.
What we're looking for:
7–10 years of sales experience, including 3–5+ years managing quota-carrying reps, ideally in marketing technology or SaaS
This role is only open to candidates based in the United Kingdom or Ireland.
A track record of leading successful mid-market or high-velocity sales teams, including building or evolving outbound teams and motions.
Genuinely strong at pipeline inspection and forecasting - you can sniff out a soft deal from a mile away
Experienced in coaching outbound pipeline generation and improving outbound motions as the business evolves
Comfortable operating inside a structured qualification framework like MEDDICC
A clear, direct communicator who sets high expectations, gives candid feedback, and treats people with respect
Effective cross-functionally in a collaborative, fast-moving, growth-stage environment
Compensation & Benefits
We believe in transparency. Compensation for this role is $145,000 base + $145,000 variable = $290,000 OTE (or equivalent in local currency) depending on experience and subject to market rate adjustment. In addition to base salary, this role includes an equity grant in the form of stock options, so you share in the success you help build.
We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports…