Job Summary
We are seeking a commercially driven, results-oriented Senior HCP Brand Manager to lead brand strategy and growth initiatives across our North American energy-based aesthetic device portfolio. This role will play a critical part in driving profitable revenue growth and expanding market penetration within dermatology, plastic surgery, and medical aesthetic practices.
Operating in a private equity-backed environment, the Senior HCP Brand Manager will bring urgency, ownership, and financial discipline—leveraging customer insights to develop and execute high-impact commercial strategies that accelerate capital placements, elevate brand visibility, and deepen engagement within the HCP community.
Essential Duties & Responsibilities:
Revenue & EBITDA Growth
Innovate and execute HCP-focused brand strategies that directly drive capital equipment sales and expand market penetration across our energy-based portfolio.
Partner with Sales Leadership to accelerate pipeline velocity and improve win rates and deliver strategic solutions that support capital conversions and portfolio bundling opportunities.
Identify and engage with key HCP customers in US and Canada, to showcase portfolio success, expand brand visibility, and stimulate new leads and buying interest.
Execute a high-impact workshop content strategy in close alignment with HCP speakers to advance portfolio adoption and achieve/exceed event revenue goals for 2026.
Workshops: 1.75 M/workshop
Academy: 7M
Market Penetration Strategy
Lead the development and execution of integrated, multi-channel HCP brand campaigns to accelerate market penetration and product adoption.
Design scalable programs that drive capital placements, expand installed base, and increase portfolio penetration within target segments.
Partner closely with Digital Marketing and Marcom to deliver targeted, data-driven HCP campaigns that generate qualified demand and improve conversion rates.
Ensure tight cross-functional alignment across Sales, Clinical, Regulatory, Operations, and Global Upstream Marketing to support seamless market execution.
Field Enablement & Commercial Execution
Drive launch excellence by establishing clear revenue KPIs, tracking performance metrics, and implementing post-launch optimization plans to ensure sustained commercial performance.
Develop high-impact sales enablement assets including value propositions, objection-handling frameworks, competitive battlecards, and bundled solution strategies to improve win rates.
Align workshops, speaker programs, and events to measurable commercial objectives, ensuring accountability to revenue and penetration goals.
Monitor field feedback, performance metrics, and competitive dynamics to continuously refine positioning and optimize commercial impact.
Portfolio Optimization & Lifecycle Management
Lead portfolio strategy to maximize revenue growth, market share, and margin contribution across the energy-based device portfolio.
Identify whitespace opportunities, adjacent market expansion, and cross-sell pathways to increase market adoption.
Develop promotional strategies and limited-time commercial programs that create urgency while protecting long-term brand equity and margin.
Measurement & Accountability
Define KPIs for brand awareness, lead generation, adoption rates, and revenue impact.
Track campaign contribution to pipeline velocity and win rates.
Present performance dashboards and process optimization recommendations to leadership.
Ensure campaigns deliver measurable commercial outcomes, not just impressions.
Team Leadership & Talent Development
Establish and implement scalable, repeatable brand management processes that improve cross-functional efficiency and commercial execution.
Directly manage and develop Brand Specialist(s), setting clear performance expectations tied to business metrics.
Provide coaching, prioritization guidance, and professional development to build bench strength within the marketing organization.
Build…