Position : Senior Marketing Strategist / Digital Marketing Manager
Salary : PHP 100,000 - 120,000 per month
Working Hours & Conditions: Observing Australian Business Hours
Holidays : Observing Australian holidays
ROLE OVERVIEW:
A rapidly expanding Australian manufacturer of premium hybrid off-road caravans is seeking a strategic, self-directed Senior Marketing Strategist to take full ownership of its marketing engine. As the business transitions away from an external agency model, this role bridges high-level commercial growth strategy with hands-on, multi-channel execution. You will drive organic visibility, run performance ad campaigns, optimize CRM automation, and deliver consistent, high-converting sales leads for high-ticket outdoor adventure vehicles. If you thrive on autonomy, commercial accountability, and taking a brand’s digital and physical presence to the next level without micromanagement, this is your launchpad.
RESPONSIBILITIES:
1. Search Engine Optimization & Organic Growth
Audit and execute comprehensive technical, on-page, and off-page SEO strategies to secure dominant Google rankings for competitive niche and industry terms.
Conduct ongoing competitor intelligence, keyword discovery, and content optimization to capture high-intent organic traffic.
Optimize architecture, metadata, and landing pages to lift conversion rates across all organic entry points.
2. Paid Performance & Demand Generation
Manage and scale paid acquisition across Google Ads, Meta (Facebook & Instagram), and re-targeting channels with end-to-end budget accountability.
A/B test ad creative, copy angles, and audience segments to decrease Cost Per Acquisition (CPA) while boosting lead quality for high-ticket inquiries.
Track and report on ROAS, lead-to-opportunity velocity, and cost-per-qualified-lead (CPQL).
3. Website Architecture, UX & Technical Oversight
Lead pre-launch technical QA and content auditing for the upcoming website release, ensuring optimal UX, mobile responsiveness, and conversion architecture.
Oversee day-to-day web updates, landing page builds, speed optimization, and basic CMS management.
Audit and streamline hosting, domain configuration, and DNS settings to successfully transition web management capabilities in-house.
4. CRM, Automation & Lead Nurturing
Implement and optimize automated lead workflows, qualification triggers, and multi-touch nurture sequences within Odoo CRM.
Bridge the gap between marketing inquiries and sales follow-up to minimize lead leakage and improve pipeline conversion rates.
Ensure reliable data hygiene, pipeline tracking, and customer journey attribution.
5. Campaign Strategy & Creative Production
Design and deploy seasonal promotional roadmaps, consumer campaign calendars, and multi-channel launch strategies.
Produce compelling cross-platform copy and creative assets for social channels, email marketing campaigns, and digital ad funnels.
Formulate proactive promotional pushes targeting major trade events, peak retail periods, and seasonal outdoor surges.
6. Print Production & Event Collateral
Coordinate and quality-check end-to-end design and print production for major trade expos and retail promotions (e.g., branded gazebos, flags, pull-up banners, brochures, and vehicle spec sheets).
Maintain brand consistency, typography standards, and color profiles across all digital and large-format physical touchpoints.
Liaise directly with print vendors and external merchandise suppliers to guarantee on-time delivery and strict production quality.
7. Analytics, Attribution & Commercial Reporting
Establish executive dashboards monitoring traffic acquisition, ranking movements, pipeline volume, and bottom-line marketing ROI.
Deliver weekly and monthly commercial performance reports with actionable, revenue-focused optimizations.
Requirements
5+ years of demonstrable digital marketing experience, with a background operating in a Senior Strategist, Growth Marketer, or Digital Marketing Manager…