Working Hours & Conditions: Initially part-time at 25–30 hours per week during New Zealand business hours, with the expectation of moving to a full-time position within approximately 3 months
Holidays: TBC – Client Discretion
Reports To: Founder / Business Owner – TBC
About the Business
This is for an e-commerce business specialising in red light and near-infrared light therapy products for people, dogs, cats and horses.
The business offers a growing range of products, including face masks, yoga mats and caps for people, therapy pads, leg wraps and jackets for pets, and bell boots and therapy wraps for horses. Kataki positions its products as a science-backed, drug-free approach to recovery and wellbeing.
Kataki sells directly to customers through its Shopify store and is supported by an active social media presence. As the business grows, it needs dependable systems, a well-maintained online store and a consistent customer experience from first click through to delivery.
Role Overview
We are seeking an experienced and highly organised E-commerce & Digital Marketing Specialist to support Kataki across four key areas: Shopify maintenance and conversion optimisation, social media advertising and content, backend order processing and customer service.
The successful candidate will keep the Shopify store running smoothly and converting well, plan and manage paid social campaigns, produce engaging content, and make sure orders flow accurately between Shopify and Odoo, with stock levels kept up to date.
This is a varied, hands-on role suited to someone who is comfortable moving between marketing, systems and operations work. They should be able to identify what needs attention and follow tasks through to completion with minimal supervision.
The position will initially be part-time at 25–30 hours per week, with the expectation of moving to full-time within approximately 3 months as order volume and responsibilities grow.
The key objective is to help Kataki grow online sales while keeping store, order and customer operations accurate, efficient and well organised.
Key Responsibilities
Shopify Store Maintenance
Maintain and update the Shopify store, including products, collections, pages, navigation and theme settings.
Create and update product listings with accurate descriptions, variants, pricing, images and sizing information.
Manage Shopify apps and integrations, and troubleshoot issues as they arise.
Monitor the store for broken links, display issues, checkout problems and outdated content.
Set up and manage discount codes, promotions and seasonal campaigns.
Ensure store content is accurate, on-brand and consistent across all product ranges.
Keep clear records of store changes, app settings and key configurations.
Conversion Rate Optimisation
Review store performance, including traffic, conversion rate, average order value and cart abandonment.
Identify points in the customer journey where visitors drop off and recommend practical improvements.
Improve product pages, landing pages and calls to action to increase conversions.
Plan and run A/B tests on page layouts, offers, imagery and copy.
Optimise site speed, mobile experience and checkout flow.
Support email and SMS flows, such as abandoned cart, welcome and post-purchase sequences.
Report regularly on results and recommend next steps.
Social Media Advertising
Plan, build and manage paid advertising campaigns across Meta (Facebook and Instagram) and TikTok.
Set up audiences, retargeting campaigns, lookalike audiences and conversion tracking.
Monitor campaign performance daily and adjust budgets, creative and targeting to improve return on ad spend.
Test new ad formats, hooks, offers and audiences in a structured way.
Make sure the Meta Pixel, Conversions API and TikTok Pixel are tracking accurately.
Ensure all advertising and product claims follow the business's approved messaging and relevant New Zealand advertising standards.
Produce clear performance reports covering spend,…