Position : Senior Digital Marketing & E-Commerce Specialist
Salary : Competitive, based on experience and capability
Working Hours & Conditions: Observing AU business hours
Holidays : Observing AU holidays
ROLE OVERVIEW:
A fast-growing Australian custom cycling, triathlon, and endurance sports apparel brand is seeking a Senior Digital Marketing & E-Commerce Specialist to fuel its next phase of expansion. Backed by nearly two decades of industry expertise delivering bespoke team, corporate, and event apparel, the business combines high-performance technical gear with a commitment to fuss-free customer experiences. In this high-impact, hands-on role, you will spearhead multi-channel digital acquisition, curate the Shopify digital storefront, orchestrate lifecycle marketing, and champion community engagement. You will play a pivotal role in strengthening the brand's digital footprint across Australia as production capabilities and operational systems continue to scale.
RESPONSIBILITIES:
Social Media Management & Content Creation
Architect and execute a dynamic social media growth strategy across Instagram and Facebook, fostering deep connections within the cycling, triathlon, and endurance communities.
Develop and manage comprehensive content calendars, balancing brand storytelling, product launches, customer spotlights, and educational guides.
Design engaging digital assets, including high-converting graphics, promotional banners, short-form reels, and rich media content using tools like Canva or Adobe Creative Suite.
Schedule, publish, and actively moderate social channels, tracking engagement trends and continuously optimizing creative execution to lift brand awareness and acquisition.
Google Ads & Digital Marketing
Build, manage, and scale performance-driven Google Ads campaigns (Search, Shopping, and Display) designed to capture high-intent traffic from clubs, corporate teams, and individual athletes.
Perform ongoing keyword research, ad copy split-testing, and audience segmentation to maximize return on ad spend (ROAS) and lower acquisition costs.
Monitor advertising budgets and key performance metrics, translating data insights into regular strategic recommendations and executive reporting.
Contribute to broader digital growth initiatives as the brand expands its market presence.
Shopify & E-Commerce Administration
Oversee daily Shopify storefront operations, maintaining immaculate accuracy across product listings, variant pricing, collections, and on-site merchandising.
Upload and optimize product descriptions, high-resolution imagery, and technical fabric specifications to enhance conversion rates (CVR).
Support digital merchandising strategies, seasonal promotions, and rapid product launches to drive average order value (AOV).
Monitor website performance, troubleshoot friction points in the customer journey, and provide light order administration support when seasonal volume peaks.
Email Marketing & Customer Engagement
Establish and scale the brand's direct-to-consumer email marketing engine, evaluating and implementing platforms such as Shopify Email, Klaviyo, or Mailchimp.
Design and deploy automated lifecycle sequences, including welcome series, abandoned cart recovery, browse abandonment, and post-purchase check-ins.
Segment subscriber lists to deliver targeted campaigns for custom team kits, corporate programs, and special event participants.
Analyze campaign performance metrics (open rates, click-through rates, and attributed revenue), iteratively improving messaging through structured testing.
Customer Support & Business Administration
Provide prompt, expert-level support for customer enquiries regarding custom design specifications, production lead times, and order tracking.
Collaborate with internal production and logistics stakeholders to ensure seamless order fulfilment and clear customer communication.
Maintain meticulous operational documentation, helping refine standard operating procedures (SOPs) as…