Applications must be submitted no later than 11:59 p.m. CT on the day before the listed closing date.
Weekly Work Hours
40
Compensation Range
Administrator Range E10
Salary Minimum
$137,680.00 Annually
FLSA
United States of America (Exempt)
Work Location
All positions are considered on-site roles.
After six months of employment, some positions may be eligible to apply for a hybrid work arrangement based on job responsibilities, operational needs, supervisor approval, and Dallas College policy.
Academic (Faculty) positions require an on-campus presence, even when teaching online courses, in accordance with state law.
Position Type
Administrator
Shape the Future of Marketing, Digital Strategy and Enrollment Growth at Dallas College
Dallas College is seeking an accomplished, forward-thinking marketing executive to serve as Associate Deputy Chief, Marketing, Digital Strategy and Enrollment Growth .
This is an opportunity to lead an integrated marketing strategy that brings together institutional brand, digital experience, creative strategy, audience development, enrollment marketing, marketing technology, research, analytics, and performance to expand Dallas College’s reach and impact.
Reporting to the Vice Chancellor for External Affairs, this senior leader will help strengthen how Dallas College connects with prospective students, current students, employers, community partners, and other audiences, while ensuring marketing strategies support the College’s academic, workforce, student-success, enrollment, and institutional priorities.
Why This Role Matters
The way students discover, understand, and engage with Dallas College increasingly begins well before they apply. This role will help shape that journey by connecting institutional reputation and storytelling with modern digital experiences, data-informed marketing, audience strategy, and measurable enrollment growth.
The Associate Deputy Chief will balance long-term brand stewardship with measurable enrollment and workforce priorities , helping Dallas College translate its academic quality, faculty expertise, career-connected learning, workforce relevance, student outcomes, access, economic mobility, and community impact into a compelling and cohesive institutional presence.
The Leadership Opportunity
Institutional Brand & Marketing Strategy
Shape and execute a comprehensive institutional marketing strategy aligned with Dallas College’s mission and strategic priorities. Strengthen the College’s positioning, value proposition, messaging, visual identity, audience experience, and overall brand presence while building stronger alignment across a complex institution.
Digital Strategy & Experience
Lead the evolution of Dallas College’s digital marketing and audience experience across websites, search, social media, email, mobile, marketing automation, digital advertising, and emerging platforms. Help create a more coherent and accessible digital journey that enables prospective students and other audiences to discover programs, understand the value of Dallas College, and take meaningful action.
Enrollment & Audience Growth
Connect marketing strategy directly to enrollment and student success by developing audience, recruitment, lead-generation, nurturing, remarketing, and conversion strategies. The role will support audiences that include traditional students, adult learners, transfer students, graduate students, online learners, working professionals, international students, employers, and community partners.
Creative Strategy & Storytelling
Lead an integrated creative function spanning brand design, advertising, editorial content, photography, video, social content, web creative, and campaign development. Elevate the stories of students, faculty, alumni, academic programs, workforce initiatives, employer partnerships, research, and the communities Dallas College serves.
Data, Analytics & Performance
Build marketing intelligence that moves beyond activity measures to provide…