Applications must be submitted no later than 11:59 p.m. CT on the day before the listed closing date.
Weekly Work Hours
40
Compensation Range
Staff Range N05 Salary
Salary Minimum
$56,119.00 Annually
FLSA
United States of America (Exempt)
Work Location
All positions are considered on-site roles.
After six months of employment, some positions may be eligible to apply for a hybrid work arrangement based on job responsibilities, operational needs, supervisor approval, and Dallas College policy.
Academic (Faculty) positions require an on-campus presence, even when teaching online courses, in accordance with state law.
Position Type
Staff Are you passionate about creating meaningful communications that engage, inform, and inspire? As the Manager, Email Communications, you will play a critical role in shaping how our college connects with students, employees, alumni, and the broader community.
In this role, you will lead the strategy, execution, and optimization of enterprise-wide email communications, leveraging data-driven insights to deliver the right message to the right audience at the right time. You'll partner with stakeholders across the institution to develop impactful campaigns that increase engagement, strengthen relationships, and support the college's mission and goals.
The ideal candidate is a skilled communicator, strategic thinker, and analytical marketer who thrives in a collaborative environment and is passionate about delivering exceptional audience experiences through email and digital communications.
What You'll Do
Email Strategy & Campaign Management
Develop and execute comprehensive email communication strategies that align with institutional priorities and business objectives.
Manage the full lifecycle of email campaigns, including newsletters, promotional communications, automated journeys, and nurture/drip campaigns.
Create targeted audience segmentation strategies to deliver relevant and personalized content.
Ensure compliance with email marketing regulations and industry best practices, including CAN-SPAM, GDPR, and data privacy standards.
Maintain and optimize email distribution lists to support audience growth, engagement, and deliverability.
Analytics, Testing & Optimization
Use data and audience insights to continually improve campaign performance and engagement.
Conduct A/B testing on subject lines, content, design, calls-to-action, and send times to maximize effectiveness.
Monitor key performance indicators, including open rates, click-through rates, conversions, and deliverability metrics.
Provide actionable reporting and recommendations to stakeholders based on campaign performance and emerging trends.
Content Development & Storytelling
Write, edit, and proofread compelling email content that reflects the college's voice and resonates with diverse audiences.
Collaborate with communications, marketing, and subject matter experts to develop engaging messaging and campaigns.
Translate complex information into clear, concise, and audience-focused communications.
Project & Stakeholder Management
Lead multiple communications projects simultaneously, ensuring quality execution and on-time delivery.
Develop project timelines, coordinate resources, and manage priorities in a fast-paced environment.
Build strong relationships with internal partners across the institution, serving as a trusted communications advisor.
Consult with stakeholders to understand communication objectives and recommend effective email marketing solutions.
What You'll Bring
Experience developing and executing email communications and marketing campaigns.
Strong knowledge of email marketing platforms (ESPs), CRM systems, audience segmentation, and lifecycle marketing strategies.
Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
Experience analyzing campaign performance data and translating insights into actionable recommendations.
Strong understanding of communication strategies, digital…