About DayOne Data Centers
DayOne Data Centers is a Singapore-headquartered global digital infrastructure platform that develops and operates next-generation data centers across Asia Pacific and Europe. Trusted by leading hyperscalers and businesses, the company engineers, builds, and operates high-capacity, AI-ready campuses with speed, scale, and reliability.
This is a strategic role responsible for defining the brand vision, ensuring consistent execution across markets, and overseeing the creative quality of DayOne’s global presence — from corporate identity and digital experiences to flagship events and thought leadership exposure. You will own the strategy, direction, and quality, guiding teams and external agencies to deliver a premium, globally consistent brand.
Role Summary
As the Brand lead, you will:
· Define and evolve DayOne’s brand strategy and identity
· Lead creative direction across all visual and experiential assets
· Shape the brand expression for global events and key milestones
· Drive brand visibility through strategic sponsorships and industry presence
· Govern brand consistency across regions, platforms, and content
· Partner with cross-functional teams to ensure brand alignment
· Manage creative agencies, production partners, and internal resources
Your mandate is to elevate DayOne into a globally recognisable, trusted, and differentiated brand in the digital infrastructure ecosystem.
1. Brand Strategy & Identity
· Develop and refine DayOne’s brand strategy, positioning, and architecture.
· Lead the evolution of the visual identity system, tone of voice, and brand guidelines.
· Define how the brand expresses itself across markets, customer segments, and product categories.
· Ensure brand clarity, differentiation, and relevance in the global digital infrastructure, cloud and AI ecosystem.
2. Creative & Design Leadership
· Set the creative direction for all key brand assets, including corporate visual systems, digital interfaces, and experiential branding.
· Lead the creative review and approval of major deliverables (visuals, design systems, imagery, digital concepts).
· Collaborate with external agencies, production houses, and internal teams to uphold high standards.
3. Brand Experience for Events & Milestones
· Define the brand look, feel, and thematic experience for flagship events, launches, and strategic announcements.
· Create event-level brand frameworks that align with corporate positioning and regional priorities.
· Ensure branded experiences are premium, consistent, and reflective of DayOne’s values.
4. Sponsorships, Visibility & Thought Leadership Exposure
· Develop a strategic calendar of sponsorships, partnerships, and industry engagements that enhance DayOne’s brand equity.
· Evaluate speaking opportunities and thought-leadership platforms that align with brand positioning.
· Work with Communications and Product Marketing to ensure narrative consistency across appearances.
5. Digital & Website Brand Governance
· Provide creative direction for DayOne’s website, digital brand systems, and new visual concepts.
· Guide the integration of multimedia assets (e.g., photography, video, animations, 3D) into digital experiences.
6. Brand Governance & Quality Control
· Establish a global brand governance framework to ensure consistency across all markets.
· Maintain a brand library with templates, standards, and creative resources.
· Conduct brand audits and implement improvements based on insights.
7. Cross-Functional Collaboration
· Partner with Corporate Communications, Marketing, and Corporate Affairs to ensure brand-aligned messaging and visuals.
· Work closely with all markets to guide local adaptation without diluting global standards.
8. Measurement & Brand Performance
· Define and track brand KPIs such as visibility, consistency, recognition, and engagement across key audiences.
· Ensure sponsorships and brand activation initiatives have measurable outcomes.
Qualifications Required
· 8–12…