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Job Title: Sr. Manager, Talent & Entertainment - Global HOKA
Reports to: Sr. Director, PR, Social & Talent - Global HOKA
Location: US (Remote); LA or NY preferred - must be able to work PST hours
Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
The Sr. Manager, Talent & Entertainment - Global HOKA Brand Communications sits at the intersection of run culture, entertainment, and commercial performance. In this role, you’ll own strategy that brings together creativity, cultural insight, consumer understanding, and commercial ambition to create meaningful connections with consumers.
You’ll help establish authentic credibility in running while strengthening HOKA’s cultural relevance, elevating our storytelling, building global brand heat, reaching new audiences, and increasing demand by connecting sport, entertainment, and culture. You’ll lead the strategy, identification, and activation of a global talent ecosystem spanning celebrities, run ambassadors, lifestyle and performance creators, fitness influencers, and entertainment talent.
As a key steward of our brand voice, you’ll develop an integrated brand ambassador program and build lasting relationships with ambassadors, agents, agencies, creators, and entertainment industry partners. Working across global, regional, and local teams, you’ll contribute to global brand campaigns, lead high-impact activations, and help ensure HOKA shows up authentically and relevantly across entertainment and run culture. You’ll collaborate closely with Global Brand Communications, including PR, Social, Partnerships & Purpose, as well as Global Brand Integrated Marketing, NA Marketing, Sports Marketing, Creative, Operations, Retail, and Legal.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
Lead HOKA’s global talent architecture, designing an overarching framework for ambassadors, influencers, creators, and entertainment talent that supports global brand priorities.
Integrate talent and ambassador storytelling into global product launches and marketing campaigns, helping connect HOKA with consumers through compelling, culturally relevant narratives.
Shape talent strategy for Global Brand events, including concept development, planning, creative collateral needs, talent staffing, and outreach.
Strengthen HOKA’s brand recognition and cultural relevance through strategic product placement, entertainment integrations, industry events, consumer experiences, and other high-impact global cultural platforms.
Connect global strategies with regional and local execution teams, establishing frameworks and best practices that enable programs to scale effectively.
Partner closely with Global PR, Social, Global Brand Integrated Marketing, Retail, Creative, and Legal to maximize the impact and ROI of talent-led content across paid, owned, earned, and retail channels.
Build a diverse talent pipeline of running advocates, lifestyle creators, musicians, and cultural tastemakers, while supporting contracts, usage rights, product seeding, and budget forecasting.
Lead high-touch talent logistics for events, activations, and campaign commitments, including call sheets, hospitality, itineraries, and coordination with external influencer, entertainment, and…