Go to Market Enablement Manager
DefenseStorm is looking for a Go-to-Market Enablement Manager to help our Sales, Marketing, and Customer Success teams turn strategy into consistent execution. You’ll build and run the programs, playbooks, and practical learning experiences that help our teams ramp faster, tell a clear and differentiated story, and guide customers from initial discovery through renewal and expansion.
This is a hands-on individual contributor role for a systems thinker who can set the enablement roadmap, build the program, craft the workflows, lead the workshops, and facilitate the coaching. Working closely with GTM leadership, Product Marketing, Product, Revenue Operations, and technical subject matter experts, you’ll enable our teams to translate complex cybersecurity capabilities into customer-centered conversations that resonate with banking technology, security, and risk leaders.
You’ll also make AI a practical part of how our GTM teams work—improving preparation, content, coaching, and repeatable workflows without sacrificing accuracy, judgment, or human connection. Success means more than training completion: it means observable behavior change and measurable improvement in GTM effectiveness.
Location
Alpharetta, GA
Remote
Job Duties and Responsibilities
Assess skills, content, and workflow gaps across Sales, Marketing, and Customer Success. Partner with leadership within the first 90 days to prioritize programs tied to pipeline creation & sales execution, then customer retention & expansion.
Design structured learning paths with clear milestones, practical exercises, and certifications. Combine live instruction, SME sessions, call reviews, role-play, and self-directed learning, so readiness is demonstrated—not just checked off.
Partner with Product Marketing, Product, Solutions Engineering, and Collaborative SOC experts to help teams explain DefenseStorm’s platform, differentiation, and customer outcomes. Equip teams to connect cybersecurity, risk, and governance capabilities to the priorities of bank and credit union buyers.
Translate positioning, segmentation, buyer insights, and launches into discovery guides, talk tracks, objection handling, competitive battlecards, and customer-facing narratives. Reinforce consistent, accurate messaging across the customer journey.
Build practical programs around prospecting, discovery, qualification, business-case development, stakeholder engagement, and competitive selling. Use call recordings and deal insights to identify gaps, share effective approaches, and equip managers to reinforce skills in their regular coaching.
Partner with Customer Success to develop value-review, renewal, and cross-sell playbooks that connect customer needs to relevant capabilities and measurable outcomes. Strengthen Sales-to-CS handoffs and continuity of the customer story.
Develop reusable prompts, templates, and lightweight automations for account research, meeting preparation, content adaptation, and coaching. Partner with Revenue Operations on integrations and data workflows, with clear human-review steps and safeguards for sensitive information and output quality.
Organize and maintain accessible enablement resources with clear ownership, review cycles, and version control. Work with content owners to keep materials current and retire outdated guidance.
Facilitate engaging workshops, launch-readiness sessions, and sales kickoff programming. Build communications and follow-through that help new skills, tools, and processes become daily habits.
Partner with GTM leaders to design the operating mechanisms that reinforce new behaviors after kickoffs, launches, and training programs. Build the meeting cadences, pipeline and deal reviews, one-on-one coaching guides, and scorecards that shape how our leaders communicate, coach, and measure, and run 30/60/90-day reinforcement plans that track whether the new behaviors show up in the field.
Establish baselines and success measures with…