Delavan Holdings - Regional Performance Marketing Manager – Automotive / Multi-Location Retail
In order to use this site, it is necessary to enable JavaScript.
Here are the instructions how to enable JavaScript in your web browser .
All Jobs
>
Regional Performance Marketing Manager – Automotive / Multi-Location Retail
Delavan Holdings
Apply
Regional Performance Marketing Manager – Automotive / Multi-Location Retail
Hybrid Remote •
Hastings, MN
Apply
Job Type
Full-time
Description
Kunes Auto & RV Group is looking for a Regional Performance Marketing Manager to own the day-to-day performance of digital and retail marketing across a portfolio of dealership locations.
This is not a brand-marketing or primarily creative role. We are looking for someone who understands paid digital media, lead generation, marketing analytics, local retail execution and ROI — and who is comfortable digging into the numbers to determine what is working, what isn’t, and what needs to change.
You’ll partner directly with dealership General Managers, sales and service leaders, our corporate marketing team, agencies and vendors to turn regional marketing strategy into measurable store-level results.
Automotive, RV, powersports or other multi-location retail marketing experience is strongly preferred.
Location: This is a remote, field-based role. It’s open only to candidates who live in or near one of these markets:
Springfield, IL
Central/Western Illinois
Madison, WI
La Crosse, WI
Hastings, MN
Applicants outside these areas will not be considered. The role requires regular travel to dealerships in the region and about one trip a month to Delavan, WI.
What You’ll Own
Digital Marketing Performance
Monitor performance across paid search, paid social, display, retargeting, geo-targeted and local digital campaigns.
Evaluate campaign effectiveness and identify opportunities to adjust spend, targeting, messaging or channel mix.
Work with our centralized marketing and media teams to recommend optimizations and incremental investments.
Marketing Analytics & ROI
Track and report KPIs including: VDP views
Website traffic
Lead volume
Cost per lead
Conversion rates
Closing ratios
Marketing spend
Cost per sale
ROI
Translate marketing data into clear recommendations for regional and dealership leadership.
Identify underperforming campaigns and develop corrective action plans.
Marketing Budget Management
Monitor marketing budgets across assigned dealership locations.
Track spend against regional and store-level budgets.
Identify pacing issues, unused budget and opportunities to reallocate spend toward higher-performing channels.
Dealership & Multi-Location Marketing
Partner directly with General Managers, sales leaders and fixed-operations leaders.
Align marketing programs with: Inventory levels
Sales objectives
Service capacity
Seasonal opportunities
Local market conditions
Provide regular marketing-performance reviews and recommendations to store leadership.
OEM Co-op & Compliance
Manage OEM marketing requirements and co-op compliance.
Maintain accurate documentation supporting co-op reimbursement.
Monitor deadlines and work with internal teams and partners to ensure campaigns remain compliant.
Agency & Vendor Management
Serve as a day-to-day contact for marketing agencies, technology partners and third-party vendors.
Monitor vendor performance and hold partners accountable to agreed-upon KPIs, deliverables and timelines.
Identify when vendor performance requires intervention or escalation.
Reputation & Customer Sentiment
Monitor online reviews, CSI and customer sentiment across assigned locations.
Use platforms such as Kenect and other reputation-management tools to identify trends.
Recommend actions to improve ratings, review performance and customer sentiment.
Social Media Oversight
Monitor store-level social activity and posting frequency.
Track compliance with company and FTC requirements.
Identify stores needing additional support or corrective action.
Campaign…