Job Description:
Job Description
MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network.
Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.
MKTG Sports + Entertainment is looking for an experienced Director to join our team to help drive client satisfaction and growth across a global brand client. You are both strategic, creative and will partner with one of our largest clients. This opportunity is based in Charlotte, NC and reports into the Senior Director, Sponsorship Consulting. The Director will work with clients and partner with teammates to implement specialist global sponsorship marketing strategy, activations, asset management, and measurement. Successful candidates will have direct experience leading integrated teams delivering high-profile brand partnerships and activations on either the brand, agency, or rightsholder side.
Key Responsibilities
Day-to-day management and execution of a client’s sponsorship portfolio, pushing the envelope on how to maximize and ensuring use of all assets available to clien
Drive partnership specific strategies, leveraging in-depth understanding to identify areas of opportunity and optimization against the client’s business + brand objectives
Extensive experience working with various global properties, rights holders and media partners
Lead a team that is collaborating across the global agency team, supporting North America execution and ensuring consistency in quality with regional brand programs
Regular communication with senior clients to ensure ongoing client satisfaction and best-in-class solutions
Oversee relationships with sanctioning bodies/rightsholders to help develop outstanding marketing partnerships and measurement KPIs
Manage team developing key documents including activation plans and consulting documents to client-ready status, with a strong insight-led POV
Knowledge of and experience with the full marketing mix, inclusive of social media, content marketing, influencer approaches, product integration and promotions
In partnership with hospitality, advise and consult on activation programming including overall annual and per-event budgeting following internal guidelines
Travel is required including some weekends and possibly holidays depending on client assignments
For non-client specific requests, provide internal and external expertise.
Qualifications
Bachelor's degree and 6+ years of relevant work experience.
Direct experience working on the brand, agency, or property side and deep knowledge of the Golf ecosystem is a requirement
Share/present ideas and concepts in a team environment and demonstrate openness to giving/accepting thoughtful constructive feedback
Aim to increase industry knowledge; able to self-educate to be ahead of the curve
Contribute to internal activities (team building, events, off-sites) and add to our robust culture
BA/BS in Marketing related field
Additional Information
The annual salary range for this position is $82,500-$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.
Benefits available with this…