WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE:
Our Senior Account Managers are responsible for keeping on top of trends, developments, and best practices and putting them to optimal use for our client, a global media and technology company.
Our Senior Digital Marketing Account Managers work with brand-name companies who demand – and recognize – excellence. You’ll be part of a cross-functional team that includes production and client services, all working to make sure client needs are anticipated and met.
As a Senior Digital Marketing Account Manager, you will be responsible for the following key areas: 1) design and execution of paid media strategy 2) acting as the primary POC for your assigned clients and channels by answering client emails and leading weekly calls 3) project management on accounts you own.
We are looking for a highly accountable and detail-oriented individual with the drive to work independently and stellar communication skills to join a thriving team. Ideal candidates will have had successful account management experience buying mobile app install campaigns across mobile ad networks, DSPs, and Apple Search. They will come from either the ad network/agency side, or user acquisition role on the client side.
WHAT YOU’LL DO:
Leading mobile app marketing strategy for DEPT mobile clients
Managing a combination of managed service mobile partners and self-serve ad platforms
Oversee budget across a variety of app install campaigns on mobile networks and Apple Search Ads.
Engaging with the POCs across the various mobile network partners, managing all forms of communication from weekly calls to daily slack questions and requests
Monitoring daily performance metrics and campaign pacing, identify irregularities or poor performance and communicate optimization recommendations to internal team, vendors, and clients
Campaign set up - create tracking links, build and communicate campaign structure, pacing, benchmarks and objectives
Troubleshooting across attribution vendors and advertising platforms, researching discrepancies and ensuring all necessary parameters and attributes are being properly tracked
Operating as the mobile expert on a mobile account, being able to advise clients on many facets of mobile app marketing strategies and tactics
Vetting new mobile partners through research to better prioritize the opportunity based on effort versus reward
Identifying and executing tasks that will have the most significant impact in hitting targets.
Implementing testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools.
WHAT YOU BRING:
A minimum of 3 years’ digital marketing experience experience and a minimum 1 year of experience in a client-facing digital marketing role
Good pulse on mobile app industry and trends
Experience working with an MMP
Solid understanding of mobile app business models, platforms and app stores
Understanding of mobile KPIs, mobile media buying tactics and strategies
Strong analytical thinker - considers all details & angles of a situation
Highly detail-oriented, organized, and able to excel while juggling many tasks at once
Ability to clearly communicate & present strategies, results, and metrics to internal teams and…