Job Description :
About us
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the Function:
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the role:
The purpose of this role is to build the market commercial insight engine, ensuring that data from customers, channels, distributors, execution tools, service routines, finance, RGM and performance systems is converted into decision-ready insights. The role enables leaders to understand what is happening, why it is happening, what actions should be taken and where value can be unlocked.
Decision Making
Data architecture and insight priorities
Recommends data sources, KPI hierarchy, dashboard logic and insight priorities required to support commercial decision making.
Works with Commercial Performance & Value Creation Head, Performance Reporting, Sales, Customer Marketing, RGM, Finance, Supply and IT / Digital teams.
Performance opportunity identification
Recommends commercial opportunities, risks and hypotheses based on analysis of customers, channels, distributors, sell-out, service, execution, RGM and market data.
Recommendations must be validated with business owners before action.
5. Functional & Leadership Responsibilities
· Lead the market commercial data and insights agenda.
· Build and maintain KPI hierarchy and insight architecture.
· Convert data into business narratives.
· Support PULSE with clean data, analytical insights, root-cause analysis and opportunity identification.
· Strengthen customer and distributor visibility.
· Partner across Sales, Customer Marketing, RGM, Supply and Finance to embed insight into planning and performance routines.
· Build capability in data-led decision making.
6. Key Outputs / Deliverables
1. Commercial KPI Hierarchy and Data Model
2. Decision-Ready Insights Pack
3. Customer / Channel / Distributor Analytics
4. PULSE Analytical Inputs
5. Forecast and Demand Signal Inputs
6. Value Opportunity Pipeline
7. Data Quality and Governance Actions
7. Key Interfaces
Commercial Performance & Value Creation Head
Align insight priorities, performance narratives and decision support needs.
Performance & Execution Reporting
Provide analytical depth, data integrity and root-cause insight for PULSE.
RGM / Value Creation
Support pricing, promo, trade spend, mix and profitability analysis.
Sales / Key Accounts / On Trade / Off Trade
Provide customer, outlet, distribution, service and execution insights.
Customer Marketing / Commercial Planning
Provide insights for E2E Planning, cycle planning, calendar and M&E.
Supply / IBP / Demand Planning
Provide demand signals, SFA insights, service drivers and scenario inputs.
Finance
Align profitability, trade investment, accrual and value analytics.
Digital / IT / Data Teams
Experience / skills required:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re…