At DICK’S Sporting Goods , we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
The eCommerce Experience Manager - Mobile App & Loyalty owns the strategy, performance management, and prioritization inputs for Dick’s Sporting Goods’ mobile app and eCommerce loyalty experience. This role is accountable for improving athlete engagement, loyalty participation, app acquisition, retention, conversion, and revenue
contribution by translating business priorities into measurable experience outcomes.
This individual serves as the capability owner for the app and digital loyalty experience, partnering across Loyalty Marketing, Product, Technology, Analytics, UX, Merchandising, Store Operations, and eCommerce leadership to align priorities, resolve tradeoffs, and ensure disciplined execution. The role establishes governance, insight cadences, KPI standards, and decision frameworks that help teams focus on the highest-value athlete and business opportunities. If/when this role relies on leading people down the road, this role would also be accountable for coaching, development, clarity of ownership, and building a high-performing, athlete-centered team.
App & Loyalty Capability Strategy, Roadmap Governance, and Outcome Owners hip
Own the end-to-end mobile app and eCommerce loyalty experience strategy, ensuring the capability roadmap is aligned to athlete needs, loyalty priorities, business outcomes, and enterprise digital commerce goals.
Translate long-term app and loyalty direction into a prioritized portfolio and clear decision framework across acquisition, onboarding, engagement, retention, loyalty participation, conversion, and revenue contribution – in partnership with Product & Design.
Establish experience principles, governance routines, escalation paths, and accountability mechanisms that enable Product, Technology, Marketing, Analytics, UX, Merchandising, and Operations teams to make effective decisions.
Resolve tradeoffs among athlete value, commercial impact, technical feasibility, operational complexity, risk, and delivery capacity.
Ensure roadmaps address the highest-value athlete and business problems rather than the loudest requests.
Unified App Scorecard & Performance Management
Own the development and evolution of a unified executive-ready app and loyalty scorecard, integrating app acquisition, app store performance, engagement, feature adoption, loyalty participation, conversion, retention, and revenue contribution.
Partner with Analytics to define KPI standards, benchmarks, targets, measurement frameworks, and reporting cadences that create consistent visibility into capability health.
Establish a continuous insight, measurement, and prioritization cadence that connects athlete behavior, funnel performance, loyalty outcomes, and business impact.
Lead performance storytelling for leadership forums, translating complex signals into clear “so what / now what” insights, recommendations, risks, and required decisions.
Revisit roadmap and investment decisions when evidence changes, and clearly communicate implications to stakeholders.
App Store Marketing & Acquisition Strategy
Own App Store Marketing strategy and execution across iOS and Android in partnership with internal teams and external agency partners, including keyword optimization, creative testing, ratings and reviews strategy, and app store conversion improvement.
Partner with Paid Media and Marketing teams to align app install strategy, measurement, targeting, and performance optimization.
Monitor competitive positioning, app store trends, rankings, customer feedback, and acquisition funnel…