- Where
- London, United Kingdom
- Level
- Senior
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
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An Associate Director is responsible for securing, maintaining and growing business in their team. They will provide strategic counsel and guidance to clients on achieving communications and business objectives. They will lead and manage teams and oversee the development and delivery of high-quality communications marketing programs. An Associate Director will be a strong leader, working as part of the Health Brands senior leadership team to support the aims of the department/team and taking on key departmental tasks. They also lead and/or contribute to organic account growth and the winning of new client business.
Key Accountabilities
1. Client service
Client centricity – Oversee plan delivery and ensure quality control for all deliverables from the team. Act as the main strategic contact for your clients and make sure your accounts deliver for your clients and the business as a whole. Keep abreast of new developments or opportunities to drive growth, bringing the ‘best of Edelman’ to the client, deploying integrated teams across the agency to best meet the client’s needs, regardless of P&L. Build relationships outside the Health team (e.g. GCRMs) to demonstrate to clients the added value Edelman can bring to their accounts.
Brilliant basics – Provide leadership in the areas of account management, strategic counsel and financial management. Demonstrate an ability to quickly and efficiently respond to and resolve a sudden issue for a client, with and without senior input. Understand when to raise issues to other internal stakeholders (eg. Director, MD or GCRM). Develop and edit creative and compelling written documents that are on message and tailored to your audience, including annuals plans, proposals and issues management plans.
Flawless execution – Motivate your teams to produce quality work that meets, and exceeds, client expectations in a measurable way (e.g. exceed previous E2 score). Anticipate challenges and offer proactive solutions. Develop compelling and creative materials that are effectively tailored to target audiences.
Integrated marketing fundamentals – Understand the principles of integrated marketing and provide clients with expert counsel on which activities best meet needs/objectives, pushing your clients to do more communications marketing work. Develop an understanding of audience behaviors; use insights to support communications strategies, utilise all relevant communications channels; engage appropriate specialists within Edelman to ensure maximisation of all communications channels; measure the impact of different types of communication on the overall communications strategy.
Insights – Educate yourself about all areas of your client’s business so you can make sound strategic judgements. Push your clients to connect with cross-functional teams to leverage/share insights. Complete insights training offered by the Planning Team. Use insights as the foundation for all strategic and tactical recommendations, engaging the Planning Team as appropriate.
Collective creativity – Use your knowledge of other departments and offerings to provide clients with additional value beyond the health team. Offer your assistance above and beyond your account teams to aid the development of the business as a whole (e.g. local market pitches or other teams in London). Lead by example in supporting all team members, fostering a diverse and inclusive work environment.…