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POSITION OVERVIEW
The Digital Director leads Edelman Indonesia's digital communications practice, integrating earned media, owned channel strategy, KOL and influencer programming, paid digital amplification, and performance analytics into cohesive client programs. This is a senior practice leadership role with a business development mandate.
The role sits at the intersection of corporate communications and digital strategy. The successful candidate is as credible in a boardroom conversation about reputation risk as they are in a strategic discussion about platform architecture and content performance. They lead clients, grow accounts, and build the capability of the practice team around them.
This position is suited to a senior communications professional who has operated across both agency and in-house environments, brings multi-market Southeast Asia experience, and understands how large Indonesian organisations -- including publicly listed companies and conglomerates -- approach communications investment and reputational governance.
KEY RESPONSIBILITIES
Digital Strategy and Client Leadership
Develop and lead integrated digital communications strategies for clients across corporate, technology, consumer, and financial sectors, among others.
Serve as the senior digital counsel in client engagements, advising communications and marketing leadership on channel strategy, content architecture, and platform prioritisation.
Translate complex corporate and product narratives into clear, platform-appropriate digital content strategies -- particularly for technology and consumer electronics clients.
Integrate earned media, owned channels, and paid amplification into unified campaign frameworks aligned to measurable client business objectives.
Oversee digital communications planning across LinkedIn, Instagram, X, TikTok, YouTube, and platforms relevant to target audiences across Indonesia and the broader SEA region.
KOL and Influencer Program Oversight
Establish and govern KOL identification, vetting, and engagement frameworks spanning full influencer tiers -- macro to micro -- across Indonesia and key Southeast Asia markets.
Provide strategic direction for end-to-end influencer program management: briefing, agency or team oversight, content review, compliance, and performance evaluation.
Advise clients on KOL risk assessment, ensuring all influencer partnerships align with brand values and reputational standards prior to commitment.
Build long-term KOL relationships that position clients as preferred partners for credible advocacy, not transactional placement.
Maintain current knowledge of the evolving influencer landscape: platform algorithm changes, nano and micro tier dynamics, and disclosure regulatory requirements in Indonesia and key SEA markets.
Social Media Strategy and Governance
Provide strategic oversight for client social media channels, including channel-specific content strategy, editorial governance, and community management frameworks.
Set quality, compliance, and brand-consistency standards for digital content production across owned channels, including corporate accounts for listed entities.
Oversee social listening and monitoring infrastructure to surface emerging issues, audience sentiment shifts, and competitive intelligence.
Lead social media crisis protocols: advising clients on response timing, messaging hierarchy, and platform-specific escalation…