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ROLE OVERVIEW
The Senior Executive – Integrated Communications (PR & Social) is responsible for supporting the day-to-day execution of integrated communications campaigns, ensuring high-quality delivery across PR, social media, influencer engagement, and digital communications. The role requires strong execution capabilities, proactive project coordination, and the ability to independently manage assigned tasks and workstreams while meeting Edelman Standards and client expectations.
S/he demonstrates a solid understanding of integrated Communications Marketing principles, with hands-on experience in media relations, content development, social media communications, influencer engagement, and online community activation. S/he is able to adapt key messages and communications content across different channels to ensure consistency and relevance to target audiences.
This role requires the ability to translate communications plans into effective execution, proactively identify opportunities and challenges, and collaborate closely with clients, internal teams, and external partners to deliver impactful integrated communications activities that support client objectives.
RESPONSIBILITIES
1. Integrated Communications Execution
Demonstrates a solid understanding of integrated Communications Marketing principles and how PR, social media, influencer engagement, and digital communications work together to achieve client objectives.
Supports the implementation of integrated communications plans, translating approved strategies and directions into actionable activities across relevant channels.
Coordinates the execution of communications activities across PR and social channels, ensuring consistent messaging, quality, and timely delivery.
Contributes ideas, relevant trends, and tactical recommendations to enhance campaign execution and audience engagement.
Proactively identifies execution challenges and opportunities, recommending practical solutions to the account team.
2. PR & Media Relations
Executes day-to-day PR activities, including media outreach, press release distribution, media pitching, interviews, press events, and other earned media initiatives.
Develops, edits, and proofreads high-quality PR materials, including press releases, media pitches, key messages, briefing documents, and feature stories.
Builds and maintains working relationships with journalists, editors, publishers, and relevant media contacts.
Identifies relevant media angles and opportunities to secure earned media coverage aligned with approved communications objectives.
Coordinates media engagement activities, including interviews, press conferences, media events, and other outreach programs.
Monitors media coverage and supports the evaluation of PR activities, identifying key highlights and areas for improvement.
3. Social Media & Influencer Communications
Executes social communications activities in line with approved campaign directions, ensuring content relevance, consistency, and alignment with brand objectives.
Develops social content angles, editorial calendars, content briefs, captions, and other channel-appropriate communications materials.
Demonstrates a good understanding of social media platforms, audience behaviors, content formats, and emerging trends within the Vietnamese digital landscape.
Coordinates influencer/KOL/KOC and online community engagement activities, including influencer…