Why should you join?
With us, you can expect globally distributed, international teams, flat hierarchies, and an open company culture that invites you to get involved. Mobile work and flexible working hours are part of our everyday life. Do you want to be part of an innovative company whose solution digitizes the workday across various industries? Then join our team!
Your Responsibilities
As an Outbound & Lead Generation Specialist / Business Development Representative (BDR), you will take ownership of shaping and building our sales pipeline across the Central Europe region. You will identify and engage high-potential target accounts, design effective outbound campaigns, and turn outreach efforts into qualified sales opportunities.
Working closely with Marketing, Direct Sales, and our Partner ecosystem, you will help develop innovative campaign strategies while continuously improving our outbound processes through data-driven insights and market feedback.
Your Responsibilities:
Outbound Campaign Management Own the design, execution, and continuous optimization of multi-channel outbound campaigns across phone, email, LinkedIn, and other social selling platforms.
Collaborate with Marketing to define and refine Ideal Customer Profiles (ICPs) and prioritize outreach based on buying signals, trigger events, and account potential rather than activity volume alone.
Leverage AI-powered tools for lead generation, campaign optimization, and personalization, while testing and scaling new messaging approaches, outreach sequences, and engagement tactics.
Target Account Prospecting & Business Development Identify, research, and engage target accounts through cold calling, personalized email sequences, and strategic outbound campaigns.
Schedule qualified meetings and transition opportunities to Direct Sales or Channel Partners based on an established SQL qualification framework.
Maintain accurate CRM documentation, including business challenges, use cases, stakeholder landscape, qualification details, and timing.
Process Development & Team Contribution Actively contribute to the evolution of our outbound playbooks, qualification methodologies, and outreach cadences.
Serve as a trusted sparring partner for colleagues by sharing best practices, customer insights, and structured feedback from prospect interactions and pipeline reviews.
Represent DocuWare at industry events, trade shows, webinars, and networking activities to strengthen relationships with target accounts and strategic partners.
Cross-Functional Collaboration & Performance Partner closely with Marketing and Sales to continuously improve targeting, messaging, and campaign effectiveness.
Share actionable customer feedback to support ongoing optimization of sales and marketing initiatives.
Participate in regular pipeline reviews and contribute to forecasting and opportunity planning.
Consistently achieve defined activity and performance KPIs, including calls, emails, qualified meetings, SQL quality, and SLA adherence.
What you need to succeed
You bring solid experience in cold calling, outbound sales, business development, or structured lead generation, ideally within a SaaS or software environment.
You are confident working with CRM platforms such as HubSpot and have hands-on experience with sales engagement tools like Outreach, Salesloft, or comparable solutions.
You have experience leveraging AI-powered tools and campaigns for lead generation and understand how to track, analyze, and report on relevant performance KPIs.
You are a strong communicator and persuasive relationship builder with a genuine hunter mentality and a passion for creating new business opportunities.
You combine a structured, detail-oriented working style with the ability to prioritize accounts, buying signals, and opportunities effectively.
You are fluent in both German and English; additional European language skills are considered a strong advantage.
What we can offer
There are many good reasons to choose…