Summary of Position
The Market Strategy Analyst is responsible for developing and incorporating advanced spatial and quantitative analytics into Dollar Tree's real estate planning, market optimization, and new store site selection processes. The role supports strategic growth initiatives through market planning, sales forecasting, site evaluation, cannibalization analysis, and predictive modeling.
The Market Strategy Analyst will develop, enhance, and maintain the Enterprise's Market Optimization and Sales Forecasting Systems used to identify optimal growth opportunities, forecast sales performance, evaluate market potential, and support real estate decision-making. The analyst will leverage demographic, consumer, competitive, mobility, and store performance data to provide actionable recommendations that improve store placement, network optimization, and business performance.
1. Market Optimization and Growth Strategy
Develop and support market optimization processes to identify optimal locations for new store growth through the development of market planning strategies.
Work closely with Real Estate, Operations, Asset Protection, Finance, and Senior Leadership to determine the optimal deployment of stores by banner.
Evaluate market opportunities, whitespace opportunities, relocation candidates, and market saturation levels.
Support strategic growth initiatives through trade area and market analyses.
2. Site Selection and Sales Forecasting
Develop and manage analytical, forecasting, and decision-support processes for Real Estate and Finance.
Incorporate spatial analytics and location intelligence into site selection processes.
Produce sales forecasts for proposed locations using statistical, geographic, and operational factors.
Assess market risks and opportunities impacting store performance.
3. Cannibalization and Network Analytics
Identify and understand significant drivers of store sales and forecast impacts to existing stores.
Develop and enhance cannibalization and transfer-sales models.
Conduct analog store selection and comparison analyses.
Evaluate the effects of store openings, closings, relocations, and competitor activity on network performance.
4. Advanced Analytics and Predictive Modeling
Support the continual enhancement of forecasting and market planning methodologies.
Develop, evaluate, and improve predictive and statistical models.
Apply machine learning, regression, and other quantitative techniques where appropriate.
Monitor model performance and identify opportunities to improve forecasting accuracy.
5. Data Acquisition and Process Improvement
Identify opportunities for improved data sources, analytical methodologies, and process enhancements.
Evaluate emerging datasets and analytical techniques to improve business outcomes.
Recommend process improvements that increase efficiency, scalability, and accuracy.
6. Data Management and Integration
Source new data and partner with internal and external stakeholders to access relevant and timely information.
Integrate demographic, mobility, consumer, competitive, and retail datasets into analytical workflows.
Ensure data quality and consistency across forecasting and market planning initiatives.
Support ongoing enhancement of enterprise data assets.
7. Analytical Solutions Development
Build, implement, document, maintain, and improve models, scripts, and workflows.
Develop scalable analytical solutions using SQL, Alteryx, ArcGIS, Excel, and other analytical platforms.
Automate recurring processes and reporting activities.
Maintain production-ready analytical workflows and supporting documentation.
8. Reporting and Visualization
Develop reporting tools and executive-level presentations that communicate complex analyses to business stakeholders.
Build dashboards and visualizations that support data-driven decision-making.
Present findings and recommendations to Real Estate leadership, Finance, and Senior Management.
9. Cross-Functional Partnership
Partner with GIS,…