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About you and this role
Dow Consumer Solutions is seeking a highly motivated, strategic, and customer focused individual to fill an open position of a Senior Marketer , located in Seoul, South Korea.
This position will be responsible for driving regional strategy definition, market research, and implementation of a robust growth plan for Dow Consumer Solutions with a focus on the North Asia (Japan/Korea) Personal Care Market . The market needs for silicone solutions are growing in many exciting applications like Hair Care, Skin Care, and Cosmetics. Silicones are attractive solutions to provide performance and sustainability benefits. This position will be responsible for creating and executing the growth strategy for Personal Care Market in Japan and Korea.
Beyond the strategy definition and implementation, this individual will lead the cross-functional Market Management Team (MMT) for North Asia (Japan/Korea) that will support the development and execution of the regional and marketing plan. To drive growth, this individual will be responsible to collect market and customer insights to build a robust innovation portfolio that positions Dow as a market leader in this segment. Ability to interact with key customer and distributor personnel in order to translate customer needs to create compelling value propositions will be critical to success. Finally, this individual will help shape our go to market strategy to optimally serve the market as well as improve our digital marketing capability to ensure our products are easily found and adopted by customers and stakeholders throughout the value chain that are seeking solutions.
Marketing experience along with technical knowledge is strongly desired. Highly developed communication skills in both Korean and English are required for engagement with customers, internal R&D/Technical Service and fellow regional marketers and business leaders across Dow.
Responsibilities:
Lead regional segment MMT’s to align cross-functional teams.
Work to understand market sizing, dynamics, competitive intelligence, customer dynamics, customer journey to create an effective plan to grow in that environment.
Develop and implement regional market plans including strategy and implementation, profitability, and plan for continuous growth.
Work cross functionally to initiate, develop, and drive the segment growth pipeline.
Lead select Innovation Stage Gate programs for regional as well as global opportunities.
Drive prioritization of programs and effective resourcing for segment including Sales, Marketing, Communications, and TS&D.
Support channel partners to deliver growth target.
Liaison with other Dow businesses to drive synergy and growth.
Qualifications:
Degree in engineering/chemistry, marketing or other business related major.
5+ years’ experience in commercial role (sales/marketing)
3+ year’s experience in B2B marketing
Demonstrated leadership skills including experience leading cross-functional teams
Strong preference for experience in Silicone or Personal Care related industries.
Strong customer facing experience (Sales, Marketing, TS&D, etc.)
Fluency in Japanese language is a plus.
Skills:
Strategic thinking, data analysis and market strategy development.
Influential leadership and strong interpersonal skills.
Adaptability to change and an…