For decades, DTN has been the silent force behind some of the world’s most critical industries—helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights—enabling companies to optimize supply chains, ensure market stability, and safeguard infrastructure against disruption. We don’t follow trends—we set the standard for precision, trust, and operational impact.
DTN is at an exciting inflection point. Building off a foundation of financial strength, profitability, and industry trust, we’re accelerating growth and expanding our global footprint. Our purpose-built solutions—powered by AI and honed by decades of vertical expertise—are helping some of the world’s most significant enterprises thrive amid operational constraints and uncover new opportunities in a fast-changing world.
J ob Description:
DTN is seeking a strategic, results-driven Senior Product Marketing Manager, Platform to own the positioning, messaging, and go-to-market strategy for our shared data and intelligence platform, with a focus on the Refined Fuels and Energy business.
As a private equity-backed B2B SaaS company, DTN delivers a portfolio of products supported by a common data foundation, integrations, APIs, and AI-powered capabilities. In this role, you will translate those technical capabilities into compelling value propositions that help customers understand the benefits of our integrated solutions and enable Sales to drive new business, cross-sell, and expansion opportunities.
This is a hands-on individual contributor role with broad organizational visibility. You will collaborate closely with Product Management, Sales, Demand Generation, and Customer Success to develop consistent platform messaging, execute successful product launches, and strengthen DTN's competitive positioning.
What You Will Be Responsible For
Develop and maintain the positioning and messaging framework for DTN's shared data platform, AI capabilities, and integrations, ensuring consistency across product lines, campaigns, and customer-facing teams.
Create compelling cross-product and bundled solution messaging that communicates the value of DTN's integrated platform and supports cross-sell and expansion opportunities.
Translate technical capabilities, including embedded AI/ML, data assets, APIs, and integrations, into clear customer benefits and credible, differentiated business outcomes.
Lead go-to-market strategy and execution for platform-level launches, including new data assets, APIs, integrations, and AI features, from positioning and launch planning through enablement and post-launch measurement.
Develop and maintain buyer personas and use cases for business buyers and technical evaluators, incorporating customer interviews, win/loss analysis, and competitive intelligence.
Partner with Sales to develop platform-focused enablement materials, including demo narratives, one-pagers, competitive battlecards, objection handling, ROI messaging, and sales talk tracks.
Measure the adoption and effectiveness of sales enablement materials and refine messaging based on field feedback and commercial results.
Collaborate with Customer Success and Content teams to develop case studies, reference architectures, and customer proof points that demonstrate platform value.
Provide market and customer insights to inform product strategy, competitive positioning, and go-to-market priorities.
Track the effectiveness of platform marketing initiatives through adoption, pipeline contribution, multi-product attach rates, and competitive win rates.
What You Will Bring to the Position
3–5 years of product marketing experience, ideally within a B2B SaaS organization offering multiple products or a significant platform component.
Proven ability to translate complex technical capabilities into clear, differentiated,…