It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
Position Overview
The Social Media Specialist is responsible for the day-to-day execution of our digital brand presence. Key responsibilities include creating dynamic social content, analyzing cultural trends, and benchmarking competitor performance. Additionally, this role will streamline workflow by translating creative briefs and Wrike work requests into high-impact assets, keeping our social calendar organized, reactive, and aligned with core business goals. This role is pivotal in contributing to the execution of initiatives that shape our brand identity via social campaigns and ensuring it resonates with our target audience.
Key Result Areas
Lead end-to-end social media content creation across all Dutch Bros channels
Fully own capturing and editing video content for use on Dutch Bros social channels on a day-to-day basis
Identify time sensitive trends for the brand and align cross-functional teams to bring these trends to life
Own the creative brief process within Wrike for all social media creative campaigns
Support the local social content strategy by providing pre-approved content and leading the approval process for franchisee content
Keep all content/assets organized in shared Teams drive
Manage the scheduling of content on Sprout Social and native posting when necessary
Attend creative photoshoots and provide insight into the overall strategy/vision for the social aspects of the campaign
Create shot lists for all social and campaign photoshoots
End-to-end management of all social giveaways (cross-functional partnership with legal, creative, outreach, and distribution)
Manage all content calendars by ensuring all ongoing updates are captured, inputting approved content, and consolidating into a leadership view as needed
Perform reporting to support brand enhancement and strategy optimization:
Lead weekly, monthly, and ad-hoc social media reporting in partnership with the Insights/Analytics team.
Serve as the subject matter expert for the social monitoring platform (Sprout Social).
Measure social campaign performance against KPIs, delivering insights to the Brand Activations team to guide future strategy.
Develop and maintain historical performance views to help inform long-term content direction and strategy
Translate social data into actionable recommendations that boost engagement and brand reach.
Consolidate social customer sentiment into monthly reports to shape future merch, sticker, and eCommerce planning.
Conduct regular competitive and market analysis to keep a strong pulse on relevant/trending content and competitor strategies
Lead daily cross-platform customer engagement and community management
Assist in developing and executing response plans for negative reviews, poor customer experiences, and crisis communications across social channels
Handle high-level social media issues requiring sensitive, high-impact responses, escalating critical concerns to leadership as needed
Oversee daily customer interactions during regular business hours, providing on-call coverage as needed
Identify and execute "surprise and delight" opportunities to build brand affinity among online fans
Other duties as assigned
Skills
Detail orientation
Social Media management
Creative brief creation and timeline management
Business curiosity and proactivity
Communication (written/verbal)
Collaboration
Adaptability
Proven experience working with Gen Z relevant brands / content
Experience using social listening tools and generating and reading reports
Job Qualifications
Bachelor’s Degree in Marketing or Business Administration preferred
+4 years in a brand marketing, social media role or similar, required
Excellent written, verbal and project management skills
Creative thinking and the ability to translate ideas…