About us
At Dyson, we believe in pushing the boundaries of technology to create revolutionary products that transform everyday experiences. In the world of beauty and hair care, we are committed to redefining standards and empowering individuals to look and feel their best with no compromises.
Our advanced beauty technology and formulations are engineered to enhance styling routines whilst protecting and maintaining hair health—no heat damage, every hair type, every style. With groundbreaking innovations and an unwavering focus on quality and performance, Dyson has become a trusted leader in beauty technology. Join Dyson’s fastest growing category and continue to help us elevate and expand the Dyson Beauty experience to reach shoppers across global markets.
About the role
As Head of Beauty, you will lead the end-to-end commercial agenda for Dyson’s Beauty category across Dryers, Stylers and Straighteners. Within the broader Beauty strategy, you will shape category strategy and market positioning, translating these into cross-functional initiatives and clear priorities for product propositions, claims, pricing, storytelling and marketing to drive commercial growth across markets.
Working closely with Engineering, Product, Marketing and Market teams, you will provide commercial leadership across the full product lifecycle—from shaping future product opportunities and development propositions to go-to-market execution, campaigns and in-market performance. This is broader than a development role: you will connect product and consumer understanding with commercial decisions and market-level action.
You will have a small but mighty team to manage the 3 sub-categories as well as a wider ecosystem of supporting functions. Ability to work cross-functionally is imperative as this role will have many different touch points through the organisation.
Key Responsibilities
Category Strategy and Commercial Ownership
Lead the commercial strategy for Beauty across Dryers, Stylers and Straighteners, setting clear category and sub-category priorities.
Build a deep understanding of consumer needs, competitive activity and market dynamics to identify growth opportunities and gaps in the portfolio.
Define how Dyson Beauty is positioned in the market, aligning product propositions, pricing, claims, storytelling and marketing focus.
Translate category opportunities into clear commercial priorities and briefs for cross-functional teams.
Product Development and Portfolio Direction
Partner with Engineering and Product teams to shape which products are brought to market, ensuring consumer needs and commercial opportunities inform product decisions.
Lead the commercial contribution to new product development and introduction, defining pricing and compelling product propositions.
Work closely with technical teams on product benefits and claims, ensuring differentiation is clear and supported by appropriate evidence.
Connect future product plans with market feedback and in-market learning to strengthen the Beauty portfolio.
Go-to-Market and Category Storytelling
Lead the category’s commercial go-to-market direction, establishing clear claims, benefits, value propositions and market positioning.
Partner with Marketing, Campaign and Creative teams to shape the core campaign idea, messaging and product story.
Ensure product launches connect technical advantages with relevant consumer benefits and a clear commercial proposition.
Align global and local teams on category priorities, maintaining consistent positioning whilst responding to market needs.
Category Performance and Market Action
Monitor sales volumes and commercial performance across sub-categories and markets, understanding what is selling and where performance gaps exist.
Work with Market teams to diagnose challenges, identify opportunities and drive targeted actions to improve category performance.
Use consumer insights, market feedback and performance data to refine pricing, propositions, messaging…