Job Title: Director of Marketing
Classification: Salaried-Exempt
Location: Eberlestock Headquarters
Schedule: Monday – Friday, 8AM to 5 PM (flex based on business needs)
Reports To: Chief Marketing Officer (CMO)
Position Summary:
The Director of Marketing is responsible for leading the strategic execution, operational effectiveness, and commercial performance of Eberlestock's Marketing Department. Reporting directly to the Chief Marketing Officer, this position provides senior-level leadership across E-Commerce, Brand, Creative, Marketing Operations, and related marketing functions, ensuring that the department operates as a cohesive, accountable, and results-driven organization.
Working in partnership with the CMO, the Director of Marketing translates the company's brand vision and business objectives into integrated marketing strategies that drive revenue growth, customer acquisition, retention, and long-term brand equity. This position serves as the primary operational leader of the Marketing Department, providing direction, mentorship, and accountability to department leaders while establishing the systems, processes, and performance standards necessary to support continued growth.
A critical component of this role is deep expertise in direct-to-consumer (DTC) e-commerce marketing. The Director of Marketing must possess a strong understanding of digital acquisition, paid media performance, return on advertising spend (ROAS), customer acquisition cost (CAC), customer lifetime value (LTV), conversion rate optimization, retention marketing, and the financial drivers of a successful e-commerce business.
The ideal candidate is an experienced senior marketing leader who has successfully led a comprehensive marketing function within a growing consumer products business. This individual combines strategic thinking with hands-on commercial knowledge, strong operational discipline, and the ability to develop high-performing leaders. They understand how to balance brand building with measurable performance and can effectively connect creative execution, marketing investment, and business results.
About Eberlestock:
Eberlestock is a premium outdoor and tactical brand built on purpose, performance, and trust. Founded by an Olympic biathlete and driven by real-world experience, our products are designed to perform when it matters most — in the backcountry, in the field, and everywhere reliability is non-negotiable.
We’re building more than gear. We’re building a legacy brand that values craftsmanship, accountability, and people who take pride in doing things the right way. Our team is made up of individuals who care deeply about the work, challenge each other to be better, and understand that great products come from great people.
Our Core Values:
Authenticity, where integrity drives every decision.
Quality, because every detail, every feature, and every idea is a reflection of our standard of excellence.
Guarantee, not just in our gear, but in how we show up for our customers, our community, and each other.
Key Responsibilities:
Marketing Strategy & Executive Leadership
Partner with the CMO to develop and execute comprehensive marketing strategies aligned with Eberlestock's business objectives, brand positioning, and growth priorities
Translate the company's long-term marketing vision into actionable departmental priorities, annual plans, budgets, and measurable performance objectives
Serve as the senior operational leader of the Marketing Department, overseeing execution across E-Commerce, Brand, Creative, Marketing Operations, and supporting functions
Provide strategic guidance and leadership to department directors and functional heads, ensuring alignment, accountability, and effective decision-making
Identify emerging market opportunities, competitive trends, and consumer behavior shifts that influence marketing strategy
Represent the Marketing Department in cross-functional leadership discussions, business planning, and strategic…