Who We Are
EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. EDO is headquartered in New York City and Los Angeles.
We recognize the benefits of hybrid working and want to create the best balance to ensure we can continue working together effectively. For our NYC team, we have a hybrid work policy of three days in the office and two remote work days.
The Role
EDO is hiring a Digital and Demand Generation Marketing Manager to own the engine that turns our content, data and product launches into pipeline. This is a high-autonomy role, not a support function. You will run demand generation end to end across ABM, HubSpot automation, email, paid, social and web, with a particular focus on a growing motion of smaller, faster product deals that need a scalable, automated funnel rather than a hand-built enterprise sale.
You will report to the SVP, Marketing & Communications and work closely with Sales and Marketing Operations, our Product Marketing, and executive leadership. You will lead work with access to a contract bench of writers, designers, web developers, and paid media partners. We are looking for a self-directed growth marketer who can take inputs, brief strategically, move fast, make decisions, and continuously optimize - delivering does strong work and results with minimal oversight.
What You Will Do
Demand Generation & Funnel: Design and run the funnel for EDO's product-led deals, from target account selection to sales-ready opportunity. Build ABM programs, nurture tracks and automated plays that scale without a salesperson touching every account, and own funnel metrics jointly with Sales.
HubSpot & Marketing Automation: Own HubSpot as its most skilled user: workflows, lead scoring, lifecycle stages, routing, sequences, attribution and dashboards. Keep the data clean enough that Sales trusts it.
Paid Media & ABM Targeting: Set strategy, budget and targeting for LinkedIn, Google and programmatic or contextual buys. Brief and manage our paid media partner, and know the platforms well enough to audit their work and spot what isn't performing.
Content Production & Briefing: Keep campaign content moving on schedule. Write sharp briefs for contract writers and designers, edit drafts into EDO's voice, and produce or adapt assets yourself in Canva (emails, social posts, ad creative, one-pagers) when that's faster.
Email & Lifecycle: Own email via HubSpot, including newsletters, launches, nurture flows, segmentation, QA, deployment and performance reporting.
Social: Own EDO's organic social program and manage the people who run it day to day: a part-time contract social media manager plus our marketing operations manager and intern. Set the calendar, approve content and report on what's working.
Website: Run website marketing in HubSpot CMS, including landing pages, campaign pages, blog posts and product pages, and scope and prioritize work for our contract web developer.
Contractor & Agency Management: Set clear expectations, review output and hold contract partners accountable for quality, deadlines and budget.
Reporting & Optimization: Report regularly on what digital contributes to pipeline and turn the numbers into recommendations for leadership on what to scale, fix or cut.
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