AI&T Senior Product Manager – Strategic Upstream Marketing
Innovation starts from the heart. Our Advanced Innovation & Technology (AI&T) teams harness the imagination, courage, and resourcefulness to think beyond what’s currently possible, and create solutions for patients many years into the future. If you’re an early-stage innovator, then the Edwards AI&T team is the place for you to take the next steps in your career. We’ll give you the tools and resources you need to create groundbreaking technologies that shape the future of structural heart therapies.
Position Summary: This is an exciting opportunity for an innovative marketing professional with product development experience to join the AI&T Strategic Marketing team as we drive patient-focused marketing strategy for early-stage device programs and shape the evolving landscape of solutions for non-valvular structural heart disease. This role defines and drives needs-based upstream marketing activities for early-stage product development projects, including business cases, product requirements, and competitive intelligence initiatives.
How you will make an impact:
Provide direction and guidance based on expert understanding of internal and external device and market dynamics (e.g., product functionality, lifecycle, voice of customer research, clinical evidence) to new product development (NPD) project teams
Design, collect, and interpret market research and voice-of-customer (VOC) strategies in order to define unmet needs and product requirements for early-stage product lines
Build trust with key opinion leaders (KOLs) to anticipate the future market environment, changes in economic climate, the onset of new competitors (including substitutes and adjacent players), and future needs for current and future customers
Plan and execute marketing projects and activities, with accountability for successful completion, including VOCs, physician visits, needs prioritization, etc. to drive the development of product requirements
Support technical teams during design validations, usability studies, and the development of instructions for use (IFUs) and physician training
Drive alignment by influencing with data and effectively collaborating with cross-functional partners, especially R&D and Clinical peers
Identify, track, predict, and prepare for the onset of new competitors including adjacent players
Define differentiated value propositions, positioning, and messaging for internal product lines
Partner with creative agencies for development of product images, animations, and naming
Review design control documents and labeling through Marketing lens to ensure accuracy, clarity, and timely execution
Effectively showcase internal portfolio of therapies and clinical data for both internal and external audiences
Develop key relationships with KOLs, physicians, internal leadership, and cross-functional partners across the organization through exceptional communication and collaboration
Demonstrate deep understanding of the product development process (PDP), customer needs, and the Heart Failure space, in order to provide insights and inform early-stage product development, claims substantiation, and VOC strategy
Other Incidental Duties
This is an on-site role based in Irvine, CA
What you will need (required):
Bachelor's Degree in related field, 8+ years of relevant work experience in medical device marketing or healthcare industry required OR
Master's Degree or equivalent in in related field, 6+ years of relevant experience in medical device marketing or healthcare industry
What else we look for (preferred):
Medical device experience with a self-starter mindset and track record of flexing as business needs evolve
Understanding of marketing across the product lifecycle, including clinical, competitive, and physician engagement strategies
Ability to translate complex clinical and market insights into clear, actionable marketing strategies, inputs, and messages
Excellent strategic…