Posting expires: December 3, 2026
Salary range: $160,000.00-$200,000.00
General Description and Classification Standards:
Provides executive leadership and strategic oversight for the Airport’s Communications and Marketing functions. Responsible for developing and implementing integrated communications, marketing, public relations, media relations, brand management, and promotional strategies that strengthen Hartsfield-Jackson Atlanta International Airport’s (ATL) reputation, enhance public understanding and customer engagement, and support the Airport’s strategic priorities.
Directs the planning, administration, and performance of assigned functions, ensuring alignment with the Airport’s organizational goals, operational objectives, and financial priorities. Oversees professional, technical, and administrative personnel responsible for internal and external communications, media relations, crisis communications, executive messaging, marketing campaigns, brand development, digital communications, and related initiatives.
Works collaboratively with Airport executive leadership and internal departments to ensure consistent messaging, effective communication of Airport initiatives, and alignment between marketing strategies and organizational priorities. This position exercises independent judgment in establishing departmental priorities, managing resources, advising executive leadership, and addressing issues that may affect the Airport’s reputation and public perception.
The position requires strong executive leadership, strategic planning, communication, and relationship-management skills, along with the ability to manage sensitive information, respond to emerging issues, and represent the Airport in a professional and effective manner.
Supervision Received:
Reports directly to the Deputy General Manager. Works under general executive direction and exercises considerable independent judgment in directing Communications and Marketing functions, establishing priorities, managing departmental resources, and implementing strategies consistent with the Airport’s mission and organizational objectives.
Essential Duties and Responsibilities:
The following are typical responsibilities of this position and are not intended to be all-inclusive. The City of Atlanta may modify specific duties based on organizational needs.
Executive Leadership and Strategy: Provides executive leadership and strategic direction for the Airport’s Communications and Marketing functions, ensuring that departmental programs support ATL’s strategic priorities, institutional reputation, and organizational objectives.
Strategic Communications: Directs the development and implementation of internal and external communications strategies to communicate Airport initiatives, operational updates, organizational priorities, and key developments to employees, passengers, stakeholders, and the public.
Marketing and Brand Management: Oversees integrated marketing strategies, advertising campaigns, brand positioning, promotional initiatives, and digital marketing efforts that enhance ATL’s global reputation, strengthen brand recognition, and support passenger engagement.
Media and Public Relations: Provides strategic oversight of media relations, public relations, press engagement, official statements, and public information initiatives. Ensures that communications are timely, accurate, coordinated, and consistent with established City and Airport policies.
Crisis and Issues Communications: Directs crisis communications and issues management in coordination with Airport executive leadership and appropriate departments and agencies. Provides strategic guidance on messaging during emergencies, operational disruptions, sensitive incidents, and other matters affecting the Airport’s reputation.
Executive Communications: Oversees the preparation and coordination of executive messaging, speeches, presentations, briefing materials, public statements, and other communications…